Global ABM Leader: Strategy, Campaigns & Growth

UL Solutions; Chicago (IL); On-site; USD 137,000 - 183,000; Full time

Benefits offered by this job

Annual bonus

Health benefits

Paid time off

Job summary

UL Solutions seeks a Senior Manager, Account-Based Marketing to lead global ABM strategy, development, execution, and optimization for Global and Strategic Accounts. You will tailor personalized marketing strategies to each account’s objectives and industry challenges.

You will partner with sales, account leadership, and marketing, building scalable programs, driving Demandbase adoption, and delivering executive-level insights and performance metrics.

Qualifications

• 10+ years of progressive experience in account-based marketing, strategic marketing, demand generation, or related disciplines.

Responsibilities

• Define and lead the global ABM strategy, operating model, and priorities for Global and Strategic Accounts.
• Partner with Global and Strategic Account leaders, Marketing, and Commercial leadership to identify target accounts and align global and regional investments.
• Lead a global team of ABM professionals and establish standards for account planning, campaign development, and execution quality.
• Develop scalable ABM programs, personalized account strategies, and sales enablement initiatives.
• Drive adoption and optimization of Demandbase, CRM, marketing automation, and analytics for targeting and measurement.
• Establish global KPIs and reporting frameworks for engagement and revenue impact.
• Create executive-level reporting and recommendations on ABM effectiveness.

Skills

ABM

Global Marketing

Sales Enablement

Leadership

Analytics

CRM/Marketing Automation

Job description

UL Solutions seeks a Senior Manager, Account-Based Marketing to lead global ABM strategy, development, execution, and optimization for Global and Strategic Accounts. You will tailor personalized marketing strategies to each account’s objectives and industry challenges.

You will partner with sales, account leadership, and marketing, building scalable programs, driving Demandbase adoption, and delivering executive-level insights and performance metrics.