Senior ABM Leader - Global Demand & Enterprise

The Wrap; Austin (TX); Ibrido; USD 122.000 - 139.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

End-of-year break

Home workspace setup budget

Parental leave from day one

MacBook provided

Annual social impact days

Medical insurance (US)

Descrizione del lavoro

Culture Amp in the United States is seeking a Senior Account-Based Marketing Manager to lead global ABM initiatives across 1:Few and 1:Many programs. You will own multi-channel demand programs, leverage 6sense for research and orchestration, and partner with Sales and regional teams to drive new logo acquisition and expansion.

The role requires 6+ years in marketing with a focus on enterprise campaigns and ABM in SaaS, plus strong analytics, storytelling, and cross-functional leadership.

Competenze

• Proven track record of designing, building, and scaling comprehensive ABM programs in SaaS/B2B tech.
• 6+ years of marketing experience with demand gen or enterprise campaigns.
• 3+ years of dedicated ABM experience in a B2B SaaS environment.
• Global mindset with ability to navigate international stakeholders and localize strategies.
• Analytical abilities to translate data into executive-ready insights.
• Strong communication and storytelling to influence senior leadership.
• Experience partnering with cross-functional project teams in a matrixed environment.
• Revenue-focused approach with emphasis on pipeline, velocity, and expansion.
• Proactive, strategic, and adaptable to market shifts.

Mansioni

• Define, develop, and lead the overarching ABM program for global segments across channels.
• Architect and execute multi-tiered ABM strategies (1:Few, 1:Many) for tailored and scalable campaigns.
• Serve as global super-user of the 6sense platform for data-driven segmentation and orchestration.
• Partner with Sales and Regional Marketing to align ABM with local goals and global strategy.
• Establish measurement frameworks and campaign metrics with marketing analytics teams.
• Create bespoke content and high-impact messaging for target accounts and personas.
• Conduct market and account research to uncover buying triggers and translate insights into ABM playbooks.

Conoscenze

ABM program design

Marketing strategy

Global mindset

Data analysis

Communication

Cross-functional collaboration

Revenue-focused

Strategic thinking

Adaptability

Strumenti

6sense

Descrizione del lavoro

Culture Amp in the United States is seeking a Senior Account-Based Marketing Manager to lead global ABM initiatives across 1:Few and 1:Many programs. You will own multi-channel demand programs, leverage 6sense for research and orchestration, and partner with Sales and regional teams to drive new logo acquisition and expansion.

The role requires 6+ years in marketing with a focus on enterprise campaigns and ABM in SaaS, plus strong analytics, storytelling, and cross-functional leadership.