Senior Account Based Marketing Manager

Culture Amp; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Culture Amp is seeking a Senior Account-Based Marketing Manager to strategically lead and scale our multi-tiered ABM initiatives. You will architect, execute, and optimize full-funnel demand programs across paid, owned, and earned channels, working with global and regional leaders to drive new logos and expansion opportunities.

The role requires an expert B2B growth marketer with autonomous execution and proven success scaling ABM programs on a global level within a fast-growing company.

Qualifications

• Expert B2B growth marketer with autonomy and experience scaling global ABM programs.
• Strong experience in architecting and optimizing multi-tier ABM campaigns across paid, owned, and earned channels.
• Data-driven mindset with ability to govern data-driven segment building and intent keyword architecture.

Responsibilities

• Define, develop, and lead the overarching ABM program for global upper Commercial & Enterprise segments.
• Architect and execute multi-tiered ABM strategies for top-tier accounts and broader markets.
• Serve as the global owner of the 6sense platform, governing segmentation and automation playbooks.
• Collaborate with Sales and Regional Marketing Leads to align ABM programs with local goals while maintaining a global strategy.
• Establish measurement frameworks and campaign metrics with analytics teams.

Tools

6sense platform

Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

The Senior Account-Based Marketing Manager’s mission is to strategically lead and scale Culture Amp’s multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs.

As a senior leader within the Global Demand Generation team,you will design and champion our overarching ABM programs. You will own the strategic deployment of 1:few (industry and cohort-aligned), and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. This role is responsible for the ongoing optimization and account research via the 6sense platform, and will partner closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion (Customer) cross-sell motions.

Responsibilities:

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.


• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.


• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.


• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.


• Establish measurement frameworks and campaign metrics alongside marketing analytics teams