Global ABM Leader – 1:Few/1:Many SaaS (Equity Eligible)

The Wrap; San Francisco (CA); Hybride; USD 122 000 - 139 000; Plein temps

Avantages offerts par ce poste

Equity through ESOP

Learning programs

Coaching and growth opportunities

Quarterly refresh days

End-of-year break

MacBook provided

Parental leave

Wellbeing monthly allowance

Medical insurance (US)

Résumé du poste

Culture Amp is seeking a Senior Account-Based Marketing Manager to architect and scale our global ABM programs across Commercial & Enterprise segments. You will own multi-channel, multi-tiered ABM strategies and partner with Sales, SDR, RevOps, and regional teams to accelerate pipeline and revenue growth.

The role emphasizes autonomy, strategic thinking, and a data-driven approach to optimize demand generation at scale.

Qualifications

• Designed, built, and scaled ABM programs (1:few & 1:many) to drive ARR and expansion.
• 5+ years in marketing with demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of Account-Based Marketing in a B2B SaaS environment.
• Global mindset with cross-cultural collaboration and localization experience.
• Analytics: translating data into executive-ready insights and actions.
• Strong storytelling and communication to influence stakeholders.

Responsabilités

• Define and lead the global ABM program for upper Commercial & Enterprise segments across channels.
• Architect and execute multi-tiered ABM plays (1:Few, 1:Few industries, 1:Many).
• Serve as global admin of the 6sense platform and govern data-driven segments and intent signals.
• Partner with Sales and Regional Marketing to align ABM with sales goals.
• Establish measurement frameworks and campaign metrics with analytics teams.
• Create bespoke content and messaging for target accounts across email, events, paid media, and conversational marketing.
• Conduct market and account research to uncover needs and triggers for ABM playbooks.

Connaissances

ABM programs

Demand generation

Enterprise campaigns

Vertical marketing

Global mindset

Analytics

Communication

Cross-functional collaboration

Strategic thinking

Revenue growth

Outils

Salesforce

HubSpot

Marketo

Looker

CMS platforms

Description du poste

Culture Amp is seeking a Senior Account-Based Marketing Manager to architect and scale our global ABM programs across Commercial & Enterprise segments. You will own multi-channel, multi-tiered ABM strategies and partner with Sales, SDR, RevOps, and regional teams to accelerate pipeline and revenue growth.

The role emphasizes autonomy, strategic thinking, and a data-driven approach to optimize demand generation at scale.