Senior ABM & Demand Gen Lead

Gradial; Seattle, Northern (WA, KY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Bonus

Equity

Medical/dental/vision

Fertility support

401k

Unlimited PTO

Seattle HQ amenities

Free lunch

AI infrastructure access

Job summary

Gradial, in Seattle, is seeking a Senior Demand Generation Manager to own ABM-powered pipeline across Gradial’s target accounts. You’ll bring together account-based marketing, demand generation and close partnership with Sales to reach the right buyers and convert engagement into qualified pipeline.

This senior, hands-on IC role requires building targeted programs from the ground up, using account insights, tailored messaging and coordinated campaigns to drive demand and scale the motion as

Qualifications

• 8–10+ years of B2B marketing experience across demand generation and ABM.
• Experience building targeted ABM programs for strategic enterprise accounts.
• Strong ability to create and accelerate pipeline through programs.
• Understanding of enterprise buying cycles and stakeholder engagement.
• Experience partnering with AEs, SDRs, and Sales leadership on strategy.

Responsibilities

• Lead the demand generation strategy for Gradial’s top accounts to create qualified pipeline.
• Build and run 1:1 ABM programs with tailored messaging and multi-channel touchpoints.
• Own account selection, segmentation, and tiering with Sales.
• Develop buying-group intelligence and turn insights into campaigns.
• Orchestrate multi‑channel programs across email, LinkedIn, direct mail, and more.
• Collaborate with Sales leadership on account planning and next-best actions.
• Create seller-ready enablement like account briefs and sequences.
• Incorporate paid media and digital channels into broader programs.
• Measure engagement and pipeline metrics to optimize investment.
• Build repeatable campaigns and playbooks to scale Gradial’s motion.

Skills

Demand generation

ABM

Pipeline acceleration

Strategic marketing

Multi-channel marketing

Campaign management

Data-driven decisions

Sales collaboration

Messaging/copywriting

Leadership (IC)

Tools

Salesforce

HubSpot

6sense

Demandbase

ABM platforms

Job description

Gradial, in Seattle, is seeking a Senior Demand Generation Manager to own ABM-powered pipeline across Gradial’s target accounts. You’ll bring together account-based marketing, demand generation and close partnership with Sales to reach the right buyers and convert engagement into qualified pipeline.

This senior, hands-on IC role requires building targeted programs from the ground up, using account insights, tailored messaging and coordinated campaigns to drive demand and scale the motion as