Senior Demand Generation Manager

JobStash; Seattle (WA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Performance bonus

Equity awards

Medical, dental, and vision coverage

Fertility and family-planning support

401k plan

Unlimited PTO

Seattle office gym

Free lunch three days per week

Flexible work hours

Job summary

Gradial is seeking a senior marketing leader in Seattle to own targeted demand-generation programs for priority accounts. You will craft and execute one-to-one ABM campaigns, collaborate with Sales on account planning, and enable sellers with tailored messaging and sequences to drive pipeline growth.

You will partner with the AE and SDR teams, orchestrate multi-channel outreach, and measure outcomes to refine playbooks.

Qualifications

• 8–10+ years of B2B marketing experience in demand generation and ABM.
• Hands-on ABM programs for strategic enterprise accounts.
• Ability to create and accelerate pipeline through targeted campaigns.
• Understanding of enterprise buying cycles and stakeholder engagement.
• Experience partnering with AEs, SDRs, and Sales leadership on account strategy.
• Strong writing and messaging skills for campaigns from concept to launch.
• Data-driven evaluation of program performance and investments.
• Experience with CRM and ABM platforms (Salesforce, HubSpot, 6sense, Demandbase).

Responsibilities

• Lead demand-generation strategy for priority accounts to create qualified pipeline.
• Build and run one-to-one ABM programs with tailored messaging and multi-channel outreach.
• Own account selection, segmentation, and tiering with Sales.
• Develop account and buying-group intelligence into actionable campaigns.
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail.
• Collaborate with AEs and Sales leadership on follow-up and action plans.
• Create seller-ready briefs, messaging, and sequences.
• Measure engagement, pipeline, and program performance; scale playbooks.

Skills

ABM strategy

Demand generation

Pipeline building

Account-based marketing

Collaboration with Sales

Messaging & campaigns

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

1 day ago Senior Salary: 150K - 165K Seattle, USA Onsite Growth Jobs by Gradial

Gradial Visit Gradial website

AI-native marketing operations platform for enterprise teams.

Gradial on Documentation

Company intelligence

Seattle, Washington, United States

About Gradial

Gradial provides AI agents and governed workflows that automate enterprise marketing execution across content, campaigns, assets, pages, email, localization, quality assurance, and connected systems such as CMS, DAM, ticketing, design, CDP, and marketing-automation tools.

Skills

6senseAbmAccount IntelligenceAccount SegmentationAccount StrategyAiB2b MarketingBuying GroupCampaign ManagementClayCrmData AnalysisDemandbaseDemand GenerationDigital AcquisitionDirect MailHubspotLinkedinMarketing AutomationOutreachPaid MediaPipeline GenerationSales EnablementSalesforceSalesloftZoominfo

Candidate Availability

• Seattle
• Required

About The Role

You will own the strategy and execution of targeted demand-generation programs for priority accounts. You will build and run one-to-one ABM campaigns, collaborate with Sales on account planning and follow-up, create seller enablement, coordinate multi-channel outreach, and measure pipeline outcomes to build scalable playbooks.

Requirements

• 8–10+ years of B2B marketing experience across demand generation, ABM, and pipeline-generating programs
• Hands-on experience building targeted ABM programs for strategic enterprise accounts
• Ability to create and accelerate pipeline through targeted demand-generation programs
• Understanding of enterprise buying cycles, buying groups, and stakeholder engagement
• Experience partnering with AEs, SDRs, and Sales leadership on account strategy, targeting, and pipeline goals
• Writing and messaging skills with experience building campaigns from concept through launch
• Ability to use data to evaluate program performance and investment opportunities
• Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, HubSpot, 6sense, or Demandbase
• Ability to commit to a five-day in-office work week in Seattle
• Authorization to work in the United States without current or future employer sponsorship

Responsibilities

• Lead demand-generation strategy for priority accounts to create qualified pipeline and accelerate opportunities
• Build and run one-to-one ABM programs using tailored messaging, content, executive outreach, direct mail, and digital touchpoints
• Own account selection, segmentation, and tiering with Sales
• Develop account and buying-group intelligence and turn insights into actionable campaigns
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, and executive outreach
• Partner with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions
• Create seller-ready account briefs, messaging, talk tracks, and sequences
• Collaborate with digital marketing partners to incorporate paid media and digital acquisition
• Measure engagement, pipeline, conversion, and program performance
• Build repeatable campaigns, processes, and playbooks to scale demand generation and ABM

Benefits

• Performance-based annual bonus
• Equity awards
• Medical, dental, and vision coverage fully covered for employees and 75% covered for dependents
• Fertility and family-planning support
• 401k plan
• Unlimited PTO
• Seattle office gym, sauna, and bike parking
• Free lunch three days per week
• Flexible work hours