Senior Manager, Demand Gen

Wellsaidlabs

Seattle (WA)

On-site

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Competitive salary and stock options

Medical, dental, and vision insurance

401(k) with match

Generous vacation and parental leave

Learning & development stipend

Home office stipend

Job summary

WellSaid, a leading AI voice company headquartered in Seattle, seeks a Senior Manager of Demand Generation to own multi-channel campaigns that generate qualified pipeline across ABM and growth marketing initiatives. You will partner with Sales, Content, and Revenue Operations to ensure messaging alignment and data-driven decisions that drive revenue.

The role emphasizes owning the demand gen roadmap, optimizing paid media, email nurture, and account-based strategies while managing agency

Qualifications

7+ years of experience in demand gen, growth marketing, or a related B2B marketing role.
Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment.
Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot).
Deep experience with paid media — Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong campaign optimization.
Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales.
Strong analytical skills; able to pull and interpret data, build dashboards, and make spend decisions based on funnel metrics.
Experience building and scaling programs through agency and contractor partnerships, with clear KPIs.
Excellent written communication skills and a sharp eye for messaging for B2B buyers.
Ability to manage multiple campaigns and priorities simultaneously with attention to detail.
Experience in a startup or high-growth environment.
(Bonus) Familiarity with AI, creative technology, L&D or marketing buyer personas.
(Bonus) Experience with event strategies and sales follow-up SLAs to drive conversion.

Responsibilities

Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets.
Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication.
Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation.
Develop and execute ABM strategies targeting key verticals and high‑value accounts in partnership with Sales.
Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more.
Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working.
Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage.
Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging.
Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice.