Senior ABM & Campaigns Manager

Socket.dev; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a senior B2B demand generation leader to own ABM programs and multi‑channel campaigns that drive pipeline at scale. You will design and run integrated campaigns across paid, email, web, content, events and SDR/AE outreach, coordinating with Sales to align targets and plays.

You will measure engagement, optimize programs, and build repeatable templates and playbooks to scale as the team grows, reporting weekly on progress.

Qualifications

• 5+ years in B2B demand generation or ABM with pipeline ownership.
• Hands-on experience with marketing automation and CRM platforms.
• Experience running ABM with Sales and multi-channel campaigns.
• Familiarity with intent platforms and web personalization.
• Strong project management and communication skills.

Responsibilities

• Build and run the integrated campaign calendar with quarterly themes and pipeline targets.
• Own the ABM program end to end with account tiering and personalized plays.
• Execute in the marketing automation platform with nurtures, workflows, segmentation, landing pages.
• Partner with Paid Media, Field/Partner Marketing, and Product Marketing on aligned campaigns.
• Operate the intent and ABM platform and drive weekly account reviews with Sales.
• Own campaign reporting on engagement, progression, pipeline and learnings.
• Build repeatable campaign templates and playbooks to scale the program.

Skills

B2B demand gen

ABM programs

Marketing automation

CRM (Salesforce)

ABM platforms (6sense/Demandbase/RollW

Project management

Data-driven decisions

Tools

HubSpot

Marketo

Salesforce

6sense

Demandbase

RollWorks

Web personalization tools

Job description

Campfire is seeking a senior B2B demand generation leader to own ABM programs and multi‑channel campaigns that drive pipeline at scale. You will design and run integrated campaigns across paid, email, web, content, events and SDR/AE outreach, coordinating with Sales to align targets and plays.

You will measure engagement, optimize programs, and build repeatable templates and playbooks to scale as the team grows, reporting weekly on progress.