Campaigns & ABM Manager

Socket.dev; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Campfire is seeking a senior B2B demand generation leader to own ABM programs and multi‑channel campaigns that drive pipeline at scale. You will design and run integrated campaigns across paid, email, web, content, events and SDR/AE outreach, coordinating with Sales to align targets and plays.

You will measure engagement, optimize programs, and build repeatable templates and playbooks to scale as the team grows, reporting weekly on progress.

Qualifications

• 5+ years in B2B demand generation or ABM with pipeline ownership.
• Hands-on experience with marketing automation and CRM platforms.
• Experience running ABM with Sales and multi-channel campaigns.
• Familiarity with intent platforms and web personalization.
• Strong project management and communication skills.

Responsibilities

• Build and run the integrated campaign calendar with quarterly themes and pipeline targets.
• Own the ABM program end to end with account tiering and personalized plays.
• Execute in the marketing automation platform with nurtures, workflows, segmentation, landing pages.
• Partner with Paid Media, Field/Partner Marketing, and Product Marketing on aligned campaigns.
• Operate the intent and ABM platform and drive weekly account reviews with Sales.
• Own campaign reporting on engagement, progression, pipeline and learnings.
• Build repeatable campaign templates and playbooks to scale the program.

Skills

B2B demand gen

ABM programs

Marketing automation

CRM (Salesforce)

ABM platforms (6sense/Demandbase/RollW

Project management

Data-driven decisions

Tools

HubSpot

Marketo

Salesforce

6sense

Demandbase

RollWorks

Web personalization tools

Job description

About CampfireCampfire is a next-gen core accounting platform built for modern mid-market finance teams. We're building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.About the role

You'll design and run Campfire's integrated campaigns and account-based programs: the coordinated plays across paid, email, web, content, events and sales outreach that move target accounts from unaware to pipeline. You'll own the campaign calendar, the target account program with Sales, and the reporting that shows which plays work.

What you'll do

• Build and run the integrated campaign calendar: quarterly themes, launches and always-on programs, each with a clear audience, offer, channel plan and pipeline target.




• Own the ABM program end to end: target account selection and tiering with Sales, 1:1, 1:few and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach.




• Execute in the marketing automation platform with Marketing Ops: nurtures, workflows, segmentation, landing pages and forms.




• Partner with Paid Media on account-targeted advertising and retargeting, with Field and Partner Marketing on event and co-marketing tie-ins, and with Product Marketing on messaging and offers.




• Operate the intent and ABM platform, turn account signals into SDR and AE actions, and run a weekly account review with Sales.




• Own campaign reporting: engagement, account progression, pipeline sourced and influenced, and the learnings that shape next quarter.




• Build repeatable campaign templates and playbooks so the program scales as the team grows.

What you'll bring

• 5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals.




• Hands-on experience in a marketing automation platform (HubSpot, Marketo or similar) and a CRM (Salesforce or similar), including segmentation and workflow design.




• Experience running ABM alongside Sales; you know how to earn SDR and AE adoption and keep a joint cadence alive.




• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks or similar) and web personalization tools.




• Strong project management; you keep many moving parts on schedule and communicate status without being chased.




• Comfort reading campaign and pipeline data and changing plans because of it.

Must have

• Experience selling to mid-market and enterprise buying committees.




• Copywriting ability for email and landing pages.




• Experience running campaigns across regions with EMEA counterparts.