Senior Marketing Manager, ABM Campaigns

Goformz, Inc.; San Diego (CA); Hybrid; USD 108,000 - 145,000; Full time

Benefits offered by this job

Equity in the company

Medical and dental coverage

4 weeks paid vacation

401(k) with company match

Work from home or San Diego office

Company-paid gym membership

Job summary

GoFormz, Inc. in San Diego seeks an experienced ABM Campaign Manager to own end-to-end campaign operations, from target lists to engagement tracking and weekly pipeline reporting.

This individual contributor role focuses on Construction and Energy sectors and emphasizes cross-functional execution with SDRs and sales. You will build Marketo programs, manage budgets, and leverage AI for copy variations and testing at scale, while delivering measurable pipeline impact in a fast-paced SaaS

Qualifications

• 5+ years B2B demand generation or campaign management experience in SaaS or industrial software.
• Hands-on ABM program building experience with measurable pipeline outcomes.
• Proficiency with a Metadata platform in B2B SaaS environments.
• Marketo working knowledge for independent program management.
• Experience with paid LinkedIn campaigns and data-informed optimization.
• Strong data analysis, reporting, and cross-functional collaboration.

Responsibilities

• Maintain Tier 1 and Tier 2 target account lists with leadership and sales teams.
• Execute multi-touch ABM campaigns across paid, email, and content channels.
• Manage day-to-day Metadata platform operations including audience setup and budget optimization.
• Build Marketo campaigns, nurture flows, and ensure proper lead routing.
• Develop pre- and post-event outreach sequences with SDR teams.
• Monitor performance daily and adjust campaigns in real time.
• Produce weekly reports on MQL volume, account engagement, cost per SQO, and channel ROI.
• Use AI to generate copy variations, speed up A/B testing, and personalize messaging.

Skills

ABM program building

Metadata platform

Marketo

LinkedIn advertising

Data analysis

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

GA4

Amplemarket

Job description

GoFormz is a San Diego-based company leading the mobile data capture industry. We empower businesses to replace paper forms with web and mobile-based digital forms that provide global access to the collected data. We are looking for a hands-on ABM campaign manager to execute our enterprise sales strategy targeting Construction and Energy sectors. This individual contributor role demands end-to-end campaign operations management - from Tier 1 and Tier 2 account list management and campaign sequencing to account engagement tracking and weekly pipeline reporting.

The Details

• Maintain Tier 1 and Tier 2 target account lists coordinated with leadership and sales teams
• Execute multi-touch ABM campaigns across paid, email, and content channels
• Manage Metadata platform day-to-day operations including audience setup, creative testing, and budget optimization
• Build Marketo campaign programs and nurture flows and ensure proper lead routing
• Develop pre- and post-event outreach sequences in coordination with SDR teams
• Monitor performance daily and adjust campaigns in real time
• Produce weekly performance reports tracking MQL volume, account engagement rates, cost per SQO, and channel ROI
• Use AI to generate copy variations at scale, accelerate A/B test ideation, and personalize messaging

Required Skills & Qualifications

• 5+ years B2B demand generation or campaign management experience, preferably in SaaS or industrial software
• Hands-on ABM program building experience - not just support roles
• Demonstrated proficiency with Metadata platform in B2B SaaS environments
• Marketo working knowledge for independent program management
• Paid LinkedIn campaign management with measurable pipeline outcomes
• Data analysis and report building capabilities
• Familiarity with Salesforce, GA4, and Amplemarket
• Bachelor's degree in Marketing, Business, or related field

Compensation: $108,000-$145,000 annually

What's it like to work at GoFormz?

• We pay well - at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for data-driven ABM programs that move the pipeline needle; thrive on cross-functional execution and have a "can do" attitude - We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz's Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.