Senior ABM Campaign Architect

Kinaxis; United States; Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

Flexible work options

Wellbeing programs

Virtual fitness classes

Mentorship programs

Career development

Hackathons

Job summary

Kinaxis seeks a Campaign Marketing Strategist to lead ABM and revenue-focused marketing in strategic and enterprise accounts. You will partner with Sales to build account plans, orchestrate multi-channel programs, and drive measurable pipeline and revenue growth.

You will collaborate across Marketing and Revenue teams to optimize go-to-market strategies, leverage data analytics, and stay ahead of trends in ABM and demand generation.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 7 years of progressive B2B marketing experience with ABM/demand generation and integrated/revenue marketing.
• Proven success in ABM strategy, pipeline growth, and revenue acceleration.
• Experience partnering with Sales to develop account plans and GTM strategies.
• Strong analytics to leverage data for decisions and optimization.
• Experience with marketing automation, CRM, ABM, and sales enablement platforms (Salesforce, 6sense, LinkedIn, Highspot).

Responsibilities

• Develop and execute ABM strategies for strategic and enterprise accounts to drive engagement, pipeline growth, and revenue.
• Partner with Sales to identify priorities, build account plans, and align marketing investments to target opportunities.
• Design and orchestrate integrated 1:1 and 1:few marketing programs across channels.
• Use account intelligence and analytics to optimize strategy and maximize impact.
• Serve as the marketing advisor for assigned strategic account teams on ABM practices.
• Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales for coordinated experiences.
• Manage demand requests and track key account metrics and outcomes.
• Leverage marketing automation and CRM to build, launch, and measure campaigns.

Skills

ABM marketing

Demand generation

Integrated marketing

Revenue marketing

Marketing automation

CRM

Sales enablement

Education

Bachelor's degree in marketing, communications, business or related field

Tools

Salesforce

6sense

LinkedIn

Highspot

Job description

Kinaxis seeks a Campaign Marketing Strategist to lead ABM and revenue-focused marketing in strategic and enterprise accounts. You will partner with Sales to build account plans, orchestrate multi-channel programs, and drive measurable pipeline and revenue growth.

You will collaborate across Marketing and Revenue teams to optimize go-to-market strategies, leverage data analytics, and stay ahead of trends in ABM and demand generation.