Segment Marketing Lead: Growth & Launch Champion

Metro; Pennsylvania; On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Growth potential

Health & wellness offerings

Excellent benefit package

Employee developmental programs

Challenging and fun atmosphere

Job summary

InterMetro Industries in Wilkes-Barre, Pennsylvania is seeking a Segment Manager to coordinate marketing initiatives that drive sales growth and brand awareness across multiple markets. This role collaborates with Sales, Product Management, Engineering/R&D, and other teams to implement marketing strategies and launches.

The candidate will develop annual and long-term marketing plans, lead campaigns across channels, analyze market data, and support dealer relationships while maintaining brand

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years of experience in marketing.
• Experience coordinating cross-functional teams preferred.

Responsibilities

• Develop, recommend, and implement annual and long-term marketing plans.
• Plan and execute multichannel campaigns with timelines, messaging, resources, and metrics.
• Analyze market, customer, and competitive data and prepare reports.
• Coordinate launches, tradeshow initiatives, and dealer relations.
• Manage PR, digital marketing, social media, and content to boost brand awareness.

Skills

Marketing expertise

Education

Bachelor's degree in marketing or related field

Job description

InterMetro Industries in Wilkes-Barre, Pennsylvania is seeking a Segment Manager to coordinate marketing initiatives that drive sales growth and brand awareness across multiple markets. This role collaborates with Sales, Product Management, Engineering/R&D, and other teams to implement marketing strategies and launches.

The candidate will develop annual and long-term marketing plans, lead campaigns across channels, analyze market data, and support dealer relationships while maintaining brand