Segment & Innovation Marketing Lead

SC Johnson Professional; Charlotte (NC); Hybride; USD 90 000 - 120 000; Plein temps

Résumé du poste

SC Johnson Professional in Charlotte, NC is seeking a results-oriented Product Marketing professional to drive growth across Skin Care, Industrial, Floor & Surface Care markets. You will partner with customers, distributors, sales teams, and cross-functional stakeholders to develop insight-driven marketing strategies that accelerate growth.

The role requires 5+ years in product marketing, including NPD/EPD, with a proven ability to translate data into compelling value propositions and campaign

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 5+ years of product marketing experience, including innovation, new product development, and portfolio strategy.
• 2+ years of direct experience developing and commercializing physical products.
• Must be legally authorized to work in the United States without sponsorship.

Responsabilités

• Lead the strategy and growth plan for an assigned segment aligned with North American objectives.
• Develop understanding of end-user needs, market trends and performance to uncover growth opportunities.
• Own end-to-end innovation process with RD&E for NPD and EPD projects.
• Create segment value propositions, messaging and claims with cross-functional teams.
• Manage the product portfolio including lifecycle, mix and margin support.
• Translate strategy into campaign briefs, messaging frameworks and materials.
• Support segment training across sales, marketing and customer teams.
• Collaborate with local and regional stakeholders to align priorities.
• Monitor performance and recommend actions to improve growth.

Connaissances

Analytical skills

Communication

Stakeholder management

Organization

Understanding of customer journeys

Formation

Bachelor’s degree in Marketing, Business or related field

Outils

Microsoft Office

Teams

SharePoint

Description du poste

SC Johnson Professional in Charlotte, NC is seeking a results-oriented Product Marketing professional to drive growth across Skin Care, Industrial, Floor & Surface Care markets. You will partner with customers, distributors, sales teams, and cross-functional stakeholders to develop insight-driven marketing strategies that accelerate growth.

The role requires 5+ years in product marketing, including NPD/EPD, with a proven ability to translate data into compelling value propositions and campaign