Segment Marketing Manager — Contractor & Pro Growth

Louisiana-Pacific Corporation; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Education benefits

Professional development

Career progression

Job summary

Louisiana-Pacific Corporation in Nashville is seeking a Segment Marketing Manager to drive contractor/pro segment growth. You will craft regional strategies, lead a team of marketing associates, and collaborate with field sales and customer service to execute programs.

The role requires 5+ years in marketing, familiarity with building products or channel marketing, and a blend of analytics, leadership, and strategic thinking. Hybrid work with some travel.

Qualifications

• Minimum of 5 years business experience, including significant sales and/or marketing experience.
• Familiar with the building products industry and/or channel marketing.
• Understanding of marketing processes, analytics, executive reporting, and market positioning approaches.
• Demonstrated leadership capability.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Establish and implement marketing strategy aligned with leaders across the company, corporate priorities, market positioning, and long-term market needs.
• Define marketing priorities by applying market research, customer data, and competitor analysis.
• Direct segment marketing activities, provide governance and determine best practices to maximize impact.
• Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
• Communicate our product value propositions to consumers and homeowners to drive pull through demand.
• Deliver planned volume and profit targets for each product brand.
• Lead our marketing organization and oversee events, campaigns, and content.
• Define, track, and share marketing KPIs, providing visibility into business impact.

Skills

Marketing management

Market segmentation

Analytical skills

Leadership

Communication skills

Education

Bachelor’s degree

MBA preferred

Job description

Louisiana-Pacific Corporation in Nashville is seeking a Segment Marketing Manager to drive contractor/pro segment growth. You will craft regional strategies, lead a team of marketing associates, and collaborate with field sales and customer service to execute programs.

The role requires 5+ years in marketing, familiarity with building products or channel marketing, and a blend of analytics, leadership, and strategic thinking. Hybrid work with some travel.