Segment Marketing Lead, Foodservice Growth & Insights

The Affinity Group; Tampa (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

The Affinity Group is seeking a seasoned Segment Marketing Manager to lead the foodservice marketing strategy across multiple segments, including National & Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military. You will manage a team of Segment Marketing Specialists and ensure ROI-driven results.

You will translate market insights into actionable strategy, lead cross-functional initiatives, and oversee sales tools, DTO communications, and segment events while collaborating

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related field.
• Master's degree preferred.
• Minimum of 5 years of progressive experience in foodservice segment marketing, sales enablement, or related roles.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.

Responsibilities

• Set segment insights and strategy agenda; direct Segment Marketing Specialists in gathering and synthesizing market insights.
• Translate insights into marketing strategy and content priorities; leverage cross-functional capabilities.
• Align segment marketing strategy with overall business objectives; represent priorities in cross-functional planning.
• Build relationships with segment leads, sellers, and regional teams for alignment on goals.
• Direct segment event strategy and execution for conferences; manage materials, content, and on-site support.
• Own segment marketing performance reporting; synthesize analytics into leadership insights; guide budget decisions.

Skills

Foodservice marketing

Strategic planning

Stakeholder engagement

Leadership

Project management

Communication

ROI mindset

Team development

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Canva

SharePoint

Microsoft Office Suite

Job description

The Affinity Group is seeking a seasoned Segment Marketing Manager to lead the foodservice marketing strategy across multiple segments, including National & Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military. You will manage a team of Segment Marketing Specialists and ensure ROI-driven results.

You will translate market insights into actionable strategy, lead cross-functional initiatives, and oversee sales tools, DTO communications, and segment events while collaborating