Manager, Segment & Partner Marketing – North America

NCino, Inc.; Wilmington (NC); Hybrid; USD 122,000 - 213,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Curious Minds in Wilmington, NC is seeking a senior marketing leader to own segment and partner GTM strategies. You’ll drive ICP frameworks, segment narratives, and market analyses, partnering with Product and Sales to shape campaigns and pipelines.

You will lead enablement, performance metrics, and collateral development while mentoring a growing team and aligning with overall Marketing and Sales goals. Strong writing, data, and leadership are essential.

Qualifications

• Bachelor's degree in Marketing or comparable field with 8+ years of functional experience and 2+ years in management or equivalent.
• Exceptional writing, editing and communication/presentation skills.
• Data mining expertise and ability to draw conclusions from complex data and cross-reference datasets.
• Proven track record of writing industry reports and monitoring trends.
• Experience with competitor analysis and ROI calculators for products.
• Motivated to achieve metrics and revenue goals.
• Proven track record of designing and writing marketing copy and content.
• Strong time management and organizational skills in fast-paced settings.
• Ability to evaluate product marketing requests, develop project plans, and act as main contact for Product Marketing.
• Strong attention to detail and leadership and analytical skills.
• Proactive, self-starter with initiative; strong PowerPoint skills.

Responsibilities

• Define and maintain ICP frameworks and segment prioritization across North America industry segments, with Product and Sales.
• Own segment narratives, positioning, and buyer-journey messaging for distinct segments.
• Lead segment research, market sizing, and analyses to guide GTM investments.
• Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share.
• Own partner co-marketing strategy and joint value propositions.
• Build partner enablement narratives, decks, and playbooks.
• Establish and report segment/partner marketing performance metrics tied to pipeline and reach.
• Develop, implement and maintain partner GTM alignment framework.
• Attract, grow, retain talent; manage personnel development and hiring.
• Develop annual/quarterly goals aligned with Marketing, Sales, Product goals.
• Manage team budget and spend; prioritize requests across the business.
• Ensure all materials reflect the nCino brand and enable partners with messaging.
• Lead collateral development including segment materials and partner playbooks.
• Research banking landscape to stay current on trends and competition.
• Collaborate cross-functionally to scope segment/partner marketing projects.

Skills

Bachelor's degree in marketing

Exceptional writing

Data mining

Industry trend analysis

Competitor analysis

ROI calculators

Marketing copywriting

Time management

Stakeholder management

Leadership

PowerPoint

Adobe Creative Suite

Education

Bachelor's Degree in Marketing or comparable field

MBA or graduate marketing degree (Ideal)

Tools

Adobe Creative Suite

PowerPoint

Job description

Curious Minds in Wilmington, NC is seeking a senior marketing leader to own segment and partner GTM strategies. You’ll drive ICP frameworks, segment narratives, and market analyses, partnering with Product and Sales to shape campaigns and pipelines.

You will lead enablement, performance metrics, and collateral development while mentoring a growing team and aligning with overall Marketing and Sales goals. Strong writing, data, and leadership are essential.