Remote Marketing Strategy Manager - Lead & Grow Segments

Greatjob; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Disability & life insurance

401(k) with employer match

Relocation assistance

Paid time off (PTO)

Tuition assistance

Job summary

OTC Industrial Technologies is seeking a Marketing Strategy Manager to lead a small team within the Corporate Marketing group. This player-coach role translates segment objectives into strategic, measurable marketing programs and KPIs.

You will coach two strategists while handling priority segment initiatives, working across sales, digital, and external partners to drive growth and program execution at scale.

Qualifications

• Bachelor's degree in marketing, business, or related field; equivalent experience will be considered.
• 5+ years of progressive marketing, brand, product marketing, or go-to-market experience.
• At least 2 years of direct people leadership or demonstrated experience coaching and developing marketing talent.
• Experience supporting B2B, industrial, manufacturing, distribution, technical, or other complex commercial businesses.
• Demonstrated ability to build marketing strategies that connect directly to business objectives and measurable results.
• Experience leading integrated marketing programs across digital, content, sales enablement, events, product marketing, and customer communications.

Responsibilities

• Lead, coach, and develop two Marketing Strategists; set clear priorities and build their strategic and commercial acumen.
• Partner with business segment leaders to understand growth goals, customer needs, market opportunities, and commercial priorities.
• Set the team's strategy, operating cadence, and capacity across assigned segments, ensuring consistent, high-quality marketing support.
• Personally lead strategic planning and high-impact initiatives for priority segments, serving as a hands-on advisor on complex opportunities.
• Develop segment-specific marketing strategies, annual plans, campaign roadmaps, and go-to-market recommendations that support business growth.
• Turn business priorities into clear value propositions, marketing briefs, audience definitions, messaging frameworks, and integrated campaign plans.
• Use voice-of-customer insights, market intelligence, competitive analysis, and performance data to identify opportunities and sharpen strategy.
• Coordinate cross-functionally—including digital, creative, content, communications, and marketing operations—to deliver integrated programs.
• Manage the annual events calendar and coordinate execution with business segment leaders.
• Support product launches, new-service introductions, customer initiatives, geographic expansion, and other strategic growth opportunities.
• Establish KPIs and dashboards, ensure alignment with OTC's brand and marketing standards, and build trusted segment-leadership relationships.

Skills

Marketing strategy

People leadership

B2B marketing

Analytical skills

Communication

Project management

Collaboration

Education

Bachelor's degree

Tools

AI skills

Job description

OTC Industrial Technologies is seeking a Marketing Strategy Manager to lead a small team within the Corporate Marketing group. This player-coach role translates segment objectives into strategic, measurable marketing programs and KPIs.

You will coach two strategists while handling priority segment initiatives, working across sales, digital, and external partners to drive growth and program execution at scale.