Segment Marketing Lead, Foodservice Strategy

The Affinity Group; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

The Affinity Group is seeking a Segment Marketing Manager to own the marketing strategy for its foodservice segments across National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military. You will lead a small team of Segment Marketing Specialists, align with sales, culinary, and regional teams, and deliver ROI-driven programs including tools, communications, and events.

This role requires strong cross-functional collaboration and a proven ability to convert insights

Qualifications

• Bachelor’s degree in marketing, business, administration, communications or related field; Master’s preferred.
• Minimum of 5 years in foodservice segment marketing, sales enablement, or related roles.
• Proven success leading and coaching a team with cross-functional collaboration.

Responsibilities

• Lead segment marketing strategy and direct a team of Segment Marketing Specialists.
• Translate insights into marketing content priorities, tools, and communications.
• Direct DTO communications and AI-driven outreach, reviewing performance for optimization.
• Own segment event strategy and execution for conferences and team enablement.
• Own segment marketing performance reporting and ROI analysis.

Skills

Segment Marketing Strategy

Stakeholder Engagement

Sales Enablement

Content Development

Direct Communications

Event Planning

Analytics & Reporting

Project Management

Team Leadership

ROI Mindset

Education

Bachelor's degree in marketing, business administration, communications, or related field

Master's degree preferred

Tools

Canva

SharePoint

Microsoft Office

Job description

The Affinity Group is seeking a Segment Marketing Manager to own the marketing strategy for its foodservice segments across National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military. You will lead a small team of Segment Marketing Specialists, align with sales, culinary, and regional teams, and deliver ROI-driven programs including tools, communications, and events.

This role requires strong cross-functional collaboration and a proven ability to convert insights