Segment Marketing Lead: Healthcare Growth & Strategy

Boston Scientific; Marlborough (MA); On-site; USD 140,000 - 160,000; Full time

Job summary

Boston Scientific is seeking a Segment Marketing Lead to develop and execute multi-year segment strategies for the U.S. market. You will craft tailored messaging, build segment‑specific plans, and collaborate with sales, product marketing and cross‑functional teams to drive growth and market share.

The role requires strong market insights, data-driven decision making, and leadership across diverse teams. Expect frequent field engagements and domestic travel to meet business targets and launch

Qualifications

• .Bachelor’s Degree is required.
• Min. 10 years in healthcare/medical device industry.
• Min. 5 years downstream marketing + 5 years sales experience.
• Experience with GPO contracts and IDNs/health systems.
• Strong written and verbal communication skills.
• Proven ability to lead cross-functional teams.
• Strong Analytical skills.
• Presentation skills and executive presence.
• This is a field-based position requiring frequent domestic travel.

Responsibilities

• Own the creation of a detailed situational analysis for assigned market and customer segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share.
• Gather and interpret segment insights to implement optimal strategies.
• Influence product, commercial and enterprise strategy as the voice of the customer segment.
• Collaborate with sales leadership and downstream product marketing on plans and KPIs.
• Partner with CCS leaders on IDN/Health System engagement and GPO contracting strategies.
• Drive contract pull-through and compliance across IDNs and health systems.
• Align segment messaging and conference strategies with cross-functional stakeholders.

Skills

Cross-functional leadership

Analytical skills

Communication skills

Presentation skills

Executive presence

Education

Bachelor’s Degree

Job description

Boston Scientific is seeking a Segment Marketing Lead to develop and execute multi-year segment strategies for the U.S. market. You will craft tailored messaging, build segment‑specific plans, and collaborate with sales, product marketing and cross‑functional teams to drive growth and market share.

The role requires strong market insights, data-driven decision making, and leadership across diverse teams. Expect frequent field engagements and domestic travel to meet business targets and launch