Sales - Sales Development Representative, SDR

JAM Industries; Novato (CA); On-site; USD 52,000 - 78,000; Full time

Job summary

JAM Industries is seeking a proactive Sales Development Representative to generate and qualify leads and support quoting and closing activities. You will identify potential customers, initiate contact, and nurture relationships to create opportunities.

You will collaborate with marketing and the sales team, track KPIs, maintain CRM data, and travel occasionally for events. This role requires high energy, strong communication, and a proactive mindset.

Qualifications

• Proven track record in lead generation and qualification.
• Exceptional verbal and written communication skills.
• Strong research skills to identify potential leads.
• Ability to work independently and manage multiple tasks.

Responsibilities

• Generate and qualify leads to create sales opportunities for the broader sales team.
• Research and identify potential customers through directories, web searches, and networking events.
• Communicate with potential customers via phone, email, and other channels to qualify them as leads.
• Collaborate with the sales team to nurture leads and convert them into opportunities.
• Track and analyze key performance metrics and maintain CRM data.

Skills

Lead generation

Lead qualification

Communication

Research

Time management

Persistence

CRM experience

Networking

Education

Bachelor’s degree (preferred)

Tools

Salesforce

NetSuite

Microsoft Office

Job description

Job Summary

The Sales Development Representative (SDR) will focus on generating and qualifying leads for the sales team as well as quoting and closing sales. This role involves identifying potential customers, initiating contact, and nurturing relationships to create sales opportunities. The SDR will play a critical role in driving revenue growth by generating a steady pipeline of qualified leads as well as quoting. This position requires strong communication skills, persistence, and the ability to think strategically about lead generation and qualifications. The ideal candidate is energetic, motivated, and eager to contribute to a dynamic sales team.

Job Description

• Generate and qualify leads to create sales opportunities for the broader sales team.
• Research and identify potential customers through business directories, web searches, digital resources, and networking events.
• Communicate with potential customers via phone, email, and other digital channels to understand their needs and qualify them as leads.
• Collaborate with the sales team to develop strategic approaches for nurturing leads and converting them into qualified opportunities.
• Track and analyze key performance metrics, including lead conversion rates and the effectiveness of outreach strategies.
• Maintain a thorough understanding of products, including updates and competitive positioning.
• Build and maintain a robust pipeline of leads, ensuring accurate and timely information is entered into CRM systems.
• Overcome objections and develop strong relationships with prospects to foster trust and loyalty.
• Attend and represent the company at trade shows, conferences, and other networking events as needed.
• Work closely with marketing to align lead generation efforts with overall company goals and campaigns.

Requirements and Qualifications

• Proven track record in lead generation and qualification, with experience as a Sales Development Representative or similar role.
• Exceptional verbal and written communication skills, with the ability to engage potential customers and articulate value propositions effectively.
• Strong research skills, with the ability to quickly identify and qualify potential leads.
• High energy, enthusiasm, and a goal-oriented mindset, with a passion for driving revenue growth.
• Self-starter with the ability to work independently, prioritize tasks, and manage time efficiently.
• Experience with CRM systems (e.g., Salesforce, NetSuite) and proficiency in Microsoft Office Suite.
• Adept at building relationships and handling objections, with a high level of persistence and resilience.
• Bachelor’s degree in business, marketing, or a related field is preferred but not required.
• Ability to travel occasionally for events, conferences, and networking opportunities.
• Strong analytical skills, with the ability to track and report on key performance metrics.
• A high level of integrity, work ethic, and commitment to continuous learning and improvement.