Sales Operations Analyst — Data-Driven GTM & Salesforce

REPAY; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health coverage

401(k) match

Employee Stock Purchase Plan

Annual Bonus Program

Job summary

REPAY is seeking a Sales Operations Analyst to optimize go-to-market processes across Sales, Marketing, and Client Success. You will maintain Salesforce data integrity, manage lead lifecycles, build reports and dashboards, and partner with teams to improve operational efficiency and reporting.

You will work closely with Sales Leadership, Marketing, and Finance to ensure systems deliver actionable insights that drive growth.

Qualifications

• 2+ years in Sales Operations or related analytical role.
• Experience with Salesforce CRM, including reports, dashboards, and data management.
• Experience with Salesforce-integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications.
• Strong analytical skills with experience interpreting and presenting business performance metrics.
• Advanced Excel skills, including pivot tables, lookups, formulas, and data analysis techniques.
• Experience using BI/visualization tools such as Sisense, PowerBI, Tableau, or similar platforms.
• Experience with data warehouses, data lakes, or SQL is a plus.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong communication skills and collaboration across technical and non-technical teams.
• Experience supporting data governance initiatives or establishing data quality standards is preferred.
• Bachelor’s degree in Business, Finance, Information Systems, Analytics, or a related field preferred.

Responsibilities

• Manage lead lifecycle process, including lead assignment, routing, enrichment, conversions and ongoing data hygiene.
• Maintain Salesforce data quality by identifying and resolving duplicates, ownership discrepancies, and incomplete records.
• Partner with Marketing to analyze campaign performance, attribution, and lead conversion metrics.
• Develop and maintain reports and dashboards related to pipeline, bookings, and lead activity.
• Support forecasting and quota management process in partnership with Sales Leadership.
• Administer and optimize sales enablement and data enrichment tools, including ZoomInfo, RingLead, Sales Engagement, and related Salesforce integrations.
• Collaborate with Salesforce Administrators on system enhancements, business requirements, testing, and process improvements.
• Document business processes and provide end-user training to Sales and Client Success teams.
• Participate in cross-functional projects from requirements gathering through implementation and post-launch support.
• Identify opportunities for automation and operational efficiencies across go-to-market.

Skills

Sales Operations

Salesforce

Excel

Data analysis

Communication

Education

Bachelor’s degree in Business/Finance/Information Systems/Analytics

Tools

ZoomInfo

RingLead

Sales Engagement

Salesforce integrations

SQL

Job description

REPAY is seeking a Sales Operations Analyst to optimize go-to-market processes across Sales, Marketing, and Client Success. You will maintain Salesforce data integrity, manage lead lifecycles, build reports and dashboards, and partner with teams to improve operational efficiency and reporting.

You will work closely with Sales Leadership, Marketing, and Finance to ensure systems deliver actionable insights that drive growth.