Sales Operations Analyst: Data‑Driven GTM Optimizer

REPAY - Realtime Electronic Payments; Georgia; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Healthcare premiums covered for you

Life insurance

Disability insurance

401(k) match

Employee Stock Purchase Plan

Annual bonus program

Wellness and work‑life balance

Job summary

REPAY, a leading fintech in Atlanta, seeks a Sales Operations Analyst to optimize go‑to‑market processes. You will ensure Salesforce data integrity, manage lead lifecycles, build dashboards, and partner with Sales, Marketing, and Client Success to drive efficiency and growth.

The ideal candidate is analytical, detail‑driven, and comfortable in a fast‑paced environment. Collaboration with Finance and Salesforce Admins is essential for actionable insights and scalable processes.

Qualifications

• 2+ years of experience in Sales Operations, Revenue Operations, Business Operations, or a related analytical role.
• Experience working extensively in Salesforce CRM, including reports, dashboards, and data management.
• Experience with Salesforce-integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications.
• Strong analytical skills with experience interpreting and presenting business performance metrics.
• Advanced Excel skills, including pivot tables, lookups, formulas, and data analysis techniques.
• Experience using business intelligence and visualization tools such as Sisense, PowerBI, Tableau, or similar platforms.
• Experience working with data warehouses, data lakes, or SQL is a plus.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong communication skills and the ability to collaborate effectively across technical and non‑technical teams.
• Experience supporting data governance initiatives or establishing data quality standards is preferred.
• Bachelor's degree in Business, Finance, Information Systems, Analytics, or a related field preferred

Responsibilities

• Manage the lead lifecycle process, including lead assignment, routing, enrichment, conversions and ongoing data hygiene.
• Maintain Salesforce data quality by identifying and resolving duplicates, ownership discrepancies, and incomplete records.
• Partner with Marketing to analyze campaign performance, attribution, and lead conversion metrics.
• Develop and maintain reports and dashboards related to: Pipeline and funnel performance, Bookings and gross profit, Lead conversion and campaign attribution, SDR and Account Executive activity, Technology Partner performance, Territory and portfolio analysis, Executive and ad hoc reporting.
• Support forecasting and quota management process in partnership with Sales Leadership.
• Administer and optimize sales enablement and data enrichment tools, including ZoomInfo, RingLead, Sales Engagement, and related Salesforce integrations.
• Collaborate with Salesforce Administrators on system enhancements, business requirements, testing, and process improvements.
• Document business processes and provide end‑user training to Sales and Client Success teams.
• Participate in cross‑functional projects from requirements gathering through implementation and post‑launch support.
• Identify opportunities for automation and operational efficiencies across the go‑to‑market organization

Skills

Sales Operations

Salesforce

Excel

Data analysis

BI tools

Project management

Communication

Data governance

Education

Bachelor's degree in Business/IS/Analytics

Tools

ZoomInfo

RingLead

Sales Engagement

Salesforce Integrations

Job description

REPAY, a leading fintech in Atlanta, seeks a Sales Operations Analyst to optimize go‑to‑market processes. You will ensure Salesforce data integrity, manage lead lifecycles, build dashboards, and partner with Sales, Marketing, and Client Success to drive efficiency and growth.

The ideal candidate is analytical, detail‑driven, and comfortable in a fast‑paced environment. Collaboration with Finance and Salesforce Admins is essential for actionable insights and scalable processes.