Sales Enablement Lead — Data-Driven Growth & Playbooks

HP Hood; Boston (MA); Hybrid; USD 126,000 - 145,000; Full time

Job summary

HP Hood is seeking a Sales Enablement Manager to act as a high-impact partner across Sales, Marketing, Finance and Demand Planning. You will translate priorities into clear processes, tools, insights and cross-functional execution plans that strengthen customer readiness and commercial performance.

The ideal candidate is highly analytical with strong project management and communication skills, thriving in a fast-paced, collaborative environment.

Qualifications

• Experience with point-of-sale syndicated data such as Circana (IRI), Nielsen, SPINS.
• Strong project management skills, with ability to prioritize tasks and manage multiple initiatives.
• Familiarity with CRM tools and their use in managing sales activities, reporting, and customer information.

Responsibilities

• Represent Sales on internal projects, communicating with key stakeholders on customer-impacting initiatives, including project status, key achievements, risks, challenges, and next steps.
• Coordinate cross-functional support for new item launches, ensuring customer requirements, timelines, and sell-in readiness are met.
• Develop commercial playbooks that inform best-in-class execution of new item launches and portfolio optimization initiatives, advising sell-in material development, shelf reset timing, distribution goals, forecast impacts, inventory readiness, and customer communications.
• Support managing the end-to-end setup of new products, product specifications, and ensuring all sales-facing systems reflect the most current information.
• Monitor sales performance metrics, market trends, and competitor activity using internal and syndicated data to provide stakeholders with actionable insights and recommendations.
• Improve Sales-related processes, tools, strategies, and CRM adoption through administrative support, user training, reporting, and opportunity management.
• Support Marketing and Brand strategy by ensuring Marketing and Trade investments reinforce brand positioning and identify opportunities to improve return on investment.
• Conduct regular initiative reviews with Sales and Marketing leaders to assess progress against plan, identify strategic review needs, and support problem solving.
• Facilitate and contribute to portfolio reviews with cross-functional teams to identify optimization, efficiency, and growth opportunities.
• Partner with Demand Planning and Operations to understand production capabilities, product availability and pipeline opportunities.

Skills

Self-motivated

Proactive

Detail-oriented

Project management

CRM tools

Data-driven insights

Communication skills

Cross-functional collaboration

Tools

CRM platforms

Job description

HP Hood is seeking a Sales Enablement Manager to act as a high-impact partner across Sales, Marketing, Finance and Demand Planning. You will translate priorities into clear processes, tools, insights and cross-functional execution plans that strengthen customer readiness and commercial performance.

The ideal candidate is highly analytical with strong project management and communication skills, thriving in a fast-paced, collaborative environment.