Sales Enablement Lead: Elevate Playbooks, Coaching & Tools

Cengage Group; Baltimore (MD); On-site; USD 78,000 - 83,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to drive sales productivity through methodology design, training, coaching, and enablement technologies. You will partner with Sales Leadership, Revenue Operations, Marketing, and Product to equip sellers with knowledge, processes, and tools to meet revenue goals.

Lead the implementation and reinforcement of methodologies like Challenger and MEDDICC, develop playbooks, and monitor adoption while collaborating with frontline managers on coaching

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
• Experience implementing and supporting formal sales methodologies.
• Strong facilitation, coaching, and presentation skills.

Responsibilities

• Lead the adoption of sales methodologies such as Challenger, MEDDICC, SPIN, and Consultative Selling.
• Develop and maintain sales playbooks, process docs, and best practices.
• Align sales processes with buyer journeys and growth objectives.
• Monitor methodology adoption using performance metrics and feedback.
• Partner with managers to establish coaching frameworks and coaching programs.

Skills

Facilitation

Coaching

Presentation skills

CRM (Salesforce)

Sales enablement tech

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Gong

Highspot

Job description

Cengage Group is seeking a Sales Enablement Manager to drive sales productivity through methodology design, training, coaching, and enablement technologies. You will partner with Sales Leadership, Revenue Operations, Marketing, and Product to equip sellers with knowledge, processes, and tools to meet revenue goals.

Lead the implementation and reinforcement of methodologies like Challenger and MEDDICC, develop playbooks, and monitor adoption while collaborating with frontline managers on coaching