Sales Director

Primis; Clearwater (FL); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Uncapped commissions

Strong earning potential

Career progression

People-first culture

Job summary

Primis is seeking a Sales Director for SMB cybersecurity SaaS in Clearwater, FL. You will lead a high-performing SMB AE team, drive quota attainment, and own forecasting while partnering with Marketing, SDR, Channel and Customer Success to strengthen pipeline and retention.

You will recruit, onboard, and ramp new AEs, instill a high-velocity, accountable culture, and coach teams to consistently exceed targets in a fast-moving market.

Qualifications

• Proven experience leading a SaaS sales team.
• Track record of hitting targets and developing AEs.
• Strong forecasting and pipeline discipline.

Responsibilities

• Lead and scale a team of SMB Account Executives to hit quota.
• Own team forecasting, pipeline management and reporting to leadership.
• Coach 1:1s, deal reviews and discovery skills.

Skills

SaaS sales

Leadership

Forecasting

Coaching

Tools

Salesforce

Job description

Sales Director, SMB - Cybersecurity SaaS

Location: Clearwater, Florida

Salary: 80,000-90,000k basic salary + OTE

About the Company

Our client is a global leader in cybersecurity SaaS, helping thousands of organisations reduce risk and strengthen their security posture. With a market-leading platform and a fast-growing customer base, they’re continuing to scale their sales organisation and are looking for an experienced leader to drive the next phase of growth.

The Role

We’re looking for a Sales Director to lead and scale a team of high-performing SMB Account Executives. You’ll own team performance against new business and expansion targets, coach your AEs through a fast-paced, high-velocity sales cycle, and shape how the team prospects, qualifies and closes. This is a hands‑on leadership role for someone who loves building people as much as hitting numbers.

What You’ll Do

Lead, coach and develop a team of SMB Account Executives to consistently hit and exceed quota

Own team forecasting, pipeline management and reporting to senior leadership

Run regular 1:1s, deal reviews and call coaching to sharpen discovery, objection handling and closing skills

Recruit, onboard and ramp new AEs, building a strong bench for future growth

Drive a high-activity, high-velocity sales culture built on accountability and recognition

Partner with Marketing, SDR, Channel and Customer Success teams to strengthen pipeline and customer retention

Identify process improvements and share best practice across the wider sales organisation

What We’re Looking For

Proven experience leading a SaaS sales team, ideally in SMB or high-velocity, transactional sales

A track record of consistently hitting team targets and developing AEs into top performers

Strong forecasting and pipeline discipline, with confidence using Salesforce or a similar CRM

A hands-on coaching style and the ability to motivate a team in a fast-moving environment

Excellent communication skills and comfort presenting to senior stakeholders

Cybersecurity experience is a bonus but not essential

Why Join

Join a global leader in a growing, mission-driven market

Competitive base, uncapped commission and strong earning potential

Clear progression paths within a scaling sales organisation

A high-energy, people-first culture that celebrates wins