Sales Director

Primis; Maryland; Hybrid; USD 180,000 - 240,000; Full time

Job summary

Primis, a Global Cybersecurity Leader, is seeking a Director of SMB Sales to lead and scale the SMB Account Executive team from the DC area in a hybrid setup. You will own segment revenue, drive quota attainment, and manage forecasting with executive visibility.

You will collaborate with enablement, marketing, and RevOps to improve productivity, win rates, and sales velocity, while hiring and developing AEs to reach consistent performance in a high-velocity environment.

Qualifications

• 3+ years leading quota carrying sales teams, ideally in SMB or commercial SaaS.
• Proven record of driving team attainment in a high velocity, transactional sales motion.
• Strong forecasting discipline and a data driven approach to pipeline management.
• Experience hiring, onboarding, and developing AEs into consistent performers.
• Cybersecurity or security awareness experience is a plus.
• Comfortable operating in a fast growing, scaling environment.

Responsibilities

• Lead a team of 8 SMB Account Executives and own segment revenue and quota attainment.
• Own pipeline health, forecasting accuracy, and reporting to executive leadership.
• Partner with enablement, marketing, and RevOps to improve productivity and sales velocity.
• Hire and scale the SMB team in the DC office and build a high-performing culture.

Skills

Leadership

Quota carrying

SMB sales

Sales leadership

Job description

Director, SMB Sales | Global Cybersecurity Leader | Washington, DC (Hybrid)

Primis Talent is partnered with cybersecurity leader that's redefining how organizations manage human risk. With 65,000+ customers worldwide and a strong growth trajectory, the business is investing heavily in its go to market leadership.

We're hiring a Director of SMB Account Executives to lead and grow the SMB sales team out of the office in Arlington.

The Role

You'll lead a team of 8 SMB Account Executives, owning segment revenue, team performance, and the operating rhythm that drives consistent quota attainment. This is a high velocity, high volume motion and a key growth lever for the business.

What You'll Own

• Leading, coaching, and developing a team of 8 SMB Account Executives
• SMB revenue attainment and quota consistency across the segment
• Pipeline health, forecasting accuracy, and reporting to executive leadership
• Partnering with enablement, marketing, and RevOps to improve productivity, sales velocity, and win rates
• Hiring and scaling the SMB team in the DC office
• Building a high performance, accountable, and supportive team culture

What We're Looking For

• 3+ years leading quota carrying sales teams, ideally in SMB or commercial SaaS
• Proven record of driving team attainment in a high velocity, transactional sales motion
• Strong forecasting discipline and a data driven approach to pipeline management
• Experience hiring, onboarding, and developing AEs into consistent performers
• Cybersecurity or security awareness experience is a plus
• Comfortable operating in a fast growing, scaling environment

Why Join

• Category leader with a large, established customer base and strong growth
• New executive leadership with a proven record of scaling businesses through IPO
• Clear opportunity to build and shape a growing team
• Competitive base, uncapped variable, and benefits