Sales Director

Primis; Arlington (VA); On-site; USD 110,000 - 120,000; Full time

Job summary

Primis, a global cybersecurity SaaS leader, is seeking a Sales Director for SMBs in Arlington, VA. You will build and scale a high-performing SMB AE team, shape how they prospect, qualify and close, and drive a hands-on leadership approach to coaching and performance.

Leverage your SaaS sales leadership experience to forecast, manage pipelines, and coach senior AEs. You’ll collaborate with Marketing, SDR, Channel and CS to drive growth in a fast-paced environment.

Qualifications

• Proven experience leading a SaaS sales team in SMB/high-velocity environments.
• Consistently hit targets and develop AEs into top performers.
• Strong forecasting and pipeline discipline; proficient with a CRM.
• Excellent communication; comfortable presenting to senior stakeholders.
• Cybersecurity experience is a bonus but not required.

Responsibilities

• Lead and develop a team of SMB Account Executives to hit quota.
• Own forecasting, pipeline management and reporting to leadership.
• Run 1:1s, deal reviews and call coaching to improve discovery, closing.
• Recruit, onboard and ramp new AEs for future growth.
• Drive high-velocity sales culture focused on accountability.
• Collaborate with Marketing, SDR, Channel and CS to strengthen pipeline and retention.
• Identify process improvements and share best practices.

Skills

SaaS sales leadership

Team coaching

Forecasting

Salesforce

Executive communication

Cybersecurity experience (bonus)

Tools

Salesforce CRM

Job description

Sales Director, SMB - Cybersecurity SaaS

Salary: $110,000-$120,000 basic / $200k OTE

About the Company

Our client is a global leader in cybersecurity SaaS, helping thousands of organisations reduce risk and strengthen their security posture. With a market-leading platform and a fast-growing customer base, they’re continuing to scale their sales organisation and are looking for an experienced leader to drive the next phase of growth.

The Role

We’re looking for a Sales Director to lead and scale a team of high-performing SMB Account Executives. You'll own team performance against new business and expansion targets, coach your AEs through a fast-paced, high-velocity sales cycle, and shape how the team prospects, qualifies and closes. This is a hand-on leadership role for someone who loves building people as much as hitting numbers.

What You'll Do

• Lead, coach and develop a team of SMB Account Executives to consistently hit and exceed quota
• Own team forecasting, pipeline management and reporting to senior leadership
• Run regular 1:1s, deal reviews and call coaching to sharpen discovery, objection handling and closing skills
• Recruit, onboard and ramp new AEs, building a strong bench for future growth
• Drive a high-activity, high-velocity sales culture built on accountability and recognition
• Partner with Marketing, SDR, Channel and Customer Success teams to strengthen pipeline and customer retention
• Identify process improvements and share best practice across the wider sales organisation

What We're Looking For

• Proven experience leading a SaaS sales team, ideally in SMB or high-velocity, transactional sales
• A track record of consistently hitting team targets and developing AEs into top performers
• Strong forecasting and pipeline discipline, with confidence using Salesforce or a similar CRM
• A hand-on coaching style and the ability to motivate a team in a fast-moving environment
• Excellent communication skills and comfort presenting to senior stakeholders
• Cybersecurity experience is a bonus but not essential

Why Join

• Join a global leader in a growing, mission-driven market
• Competitive base, uncapped commission and strong earning potential
• Clear progression paths within a scaling sales organisation
• A high-energy, people-first culture that celebrates wins