Sales Development Rep: Forge EdTech Partnerships

Cengage Group; Phoenix (AZ); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a motivated Business Development professional to generate qualified meetings with prospective partners and fuel the sales pipeline. You will identify decision-makers, qualify opportunities, and collaborate with the BD team to refine outreach strategies and target accounts.

In this role you will follow up with respondents from marketing programs, conduct outreach via phone, email, and LinkedIn, and nurture leads until they are sales-ready, documenting activities in the

Qualifications

• Experience generating qualified meetings for B2B sales.
• Ability to prioritize accounts and refine outreach strategies.
• Experience following up with respondents from marketing programs.
• Proven outreach via calls, emails, and LinkedIn.
• Ability to research institutions to identify influencers and goals.
• Experience nurturing leads to sales-ready stage.
• Track activity and notes in CRM.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities.
• Collaborate with the BD team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.
• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.
• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills

CRM proficiency

Self-starter

Account prioritization

Persistent communicator

Goal-oriented

Org & planning

Relationship building

MS Office

Tools

MS Office

CRM systems

Job description

Cengage Group is seeking a motivated Business Development professional to generate qualified meetings with prospective partners and fuel the sales pipeline. You will identify decision-makers, qualify opportunities, and collaborate with the BD team to refine outreach strategies and target accounts.

In this role you will follow up with respondents from marketing programs, conduct outreach via phone, email, and LinkedIn, and nurture leads until they are sales-ready, documenting activities in the