Education Tech SDR: Forge Qualified Partnerships

Cengage Group; Burlington (VT); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage, a global edtech company, is seeking a results-driven Business Development Associate in the United States. You will generate qualified meetings, identify decision-makers, and position Cengage offerings to prospective partners. You will collaborate with the BD team to prioritize accounts and refine outreach strategies.

You will conduct research, nurture leads, and maintain accurate CRM activity to support account teams. A proactive, high-performance mindset is essential.

Qualifications

• Familiar with MS Office and CRM systems.
• Self-motivated with a competitive, goal-focused mindset.
• Accountability to daily activities to hit goals.
• Desire to win and contribute to a high-performance team.
• Strong organization and communication skills.
• Willingness to learn and develop continuously.
• Ability to build rapport and create compelling client interactions.

Responsibilities

• Generate qualified meetings with prospective partners for the Business Development team.
• Collaborate with BD to prioritize target accounts and refine outreach.
• Follow up and qualify respondents from marketing programs and lists.
• Drive outreach via phone, email, and LinkedIn.
• Research institutions to identify decision-makers and goals.
• Nurture leads until sales-ready and hand off to sales partners.
• Record detailed notes in CRM to support account management.

Skills

Self-starter

Goal oriented

Accountability

Organizational skills

Communication skills

Persistence

Rapport building

Tools

CRM systems

Sales engagement tools

MS Office

Job description

Cengage, a global edtech company, is seeking a results-driven Business Development Associate in the United States. You will generate qualified meetings, identify decision-makers, and position Cengage offerings to prospective partners. You will collaborate with the BD team to prioritize accounts and refine outreach strategies.

You will conduct research, nurture leads, and maintain accurate CRM activity to support account teams. A proactive, high-performance mindset is essential.