EdTech Sales Development Rep: Build Qualified Opportunities

Cengage Group; Wilmington (DE); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group, a global edtech company, is seeking a Business Development professional in the United States to generate qualified meetings and drive outreach efforts. You will collaborate with the BD team to target accounts, follow up with respondents, and nurture leads until sales-ready.

You will research institutions, build rapport with decision makers, and track activities in the CRM to support account management teams. A proactive, organized, and results-driven mindset is essential.

Qualifications

• Familiarity with MS Office and CRM systems.
• Self-starter with goal-focused mindset.
• Strong daily activity discipline to hit goals.
• Willingness to win as part of a high-performance team.
• Outstanding organization and communication skills.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.
• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.
• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills

MS Office

Self-starter

Goal oriented

Accountability

Communication

Organization

Planning

Rapport building

Tools

CRM systems

Sales engagement tools

Job description

Cengage Group, a global edtech company, is seeking a Business Development professional in the United States to generate qualified meetings and drive outreach efforts. You will collaborate with the BD team to target accounts, follow up with respondents, and nurture leads until sales-ready.

You will research institutions, build rapport with decision makers, and track activities in the CRM to support account management teams. A proactive, organized, and results-driven mindset is essential.