Sales Development Pro: Targeted Outreach & Qualification

Cengage Group; Las Vegas (NV); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in the United States seeks a Business Development associate to generate qualified meetings with prospective partners and drive outreach through calls, emails, and LinkedIn.

You will research institutions, prioritize target accounts with the Business Development team, and nurture leads until they are sales-ready, handing off to sales partners as appropriate. A strong emphasis on organization, CRM usage, and proactive outreach is required.

Qualifications

• Experience generating qualified meetings and sales opportunities.
• Ability to work with CRM and sales engagement tools.
• Strong organizational and communication skills with planning discipline.

Responsibilities

• Generate qualified meetings with prospective partners for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts and refine outreach.
• Follow up and qualify respondents from marketing programs and conferences.
• Drive outreach activities via phone, email, and LinkedIn.
• Research institutions to identify influencers and decision makers.
• Nurture and manage leads until sales-ready for partners.
• Track activity and record notes in the CRM to support account management.

Skills

CRM systems

MS Office

Self-starter

Goal focused

Accountability

Organization

Communication

Planning

Job description

Cengage Group in the United States seeks a Business Development associate to generate qualified meetings with prospective partners and drive outreach through calls, emails, and LinkedIn.

You will research institutions, prioritize target accounts with the Business Development team, and nurture leads until they are sales-ready, handing off to sales partners as appropriate. A strong emphasis on organization, CRM usage, and proactive outreach is required.