SaaS Retention Marketing Manager (CRM & Lifecycle)

Akraya; San Francisco (CA); Hybrid; USD 90,000 - 96,000; Full time

Job summary

Akraya is seeking a retention marketing expert in San Francisco, CA, to drive customer growth by focusing on retaining existing users within a SaaS environment. You will craft and execute marketing strategies across the customer journey, aiming to reduce churn and boost long-term engagement in collaboration with product and customer success teams.

The role emphasizes cross-functional partnership, data-driven decision making, and delivering seamless onboarding that demonstrates value early in the

Qualifications

• 5+ years of CRM marketing experience.
• Experience with SaaS or subscription product lifecycle campaigns.
• Strong analytical skills to interpret campaign data.

Responsibilities

• Develop and manage retention marketing initiatives.
• Design and implement multi-channel customer journey campaigns.
• Create personalized onboarding programs to drive early value.
• Develop proactive interventions to address churn risks.
• Measure and report on campaign performance against retention goals.

Skills

Lifecycle marketing

CRM marketing

Campaign management

A/B testing

SaaS retention

Job description

Akraya is seeking a retention marketing expert in San Francisco, CA, to drive customer growth by focusing on retaining existing users within a SaaS environment. You will craft and execute marketing strategies across the customer journey, aiming to reduce churn and boost long-term engagement in collaboration with product and customer success teams.

The role emphasizes cross-functional partnership, data-driven decision making, and delivering seamless onboarding that demonstrates value early in the