Senior Lifecycle Marketing Manager - Remote

Akraya; San Francisco (CA); Remote; USD 89,544 - 96,432; Full time

Job summary

Akraya, Inc. supports QuickBooks Ecosystem Lifecycle Marketing in recruiting a seasoned Lifecycle Marketing Manager. You will craft data-driven, omnichannel campaigns to drive adoption, engagement, retention, and revenue growth for QuickBooks Small Business customers.

You will build customer segmentation, leverage CRM platforms and marketing automation, and lead cross-functional programs while optimizing campaigns through experiments in a fast-paced environment.

Qualifications

• 7+ years of Lifecycle Marketing, CRM Marketing, or Customer Engagement experience.
• Expert experience building omnichannel campaigns across Email, SMS, Push Notifications, In-App Messaging, and Landing Pages.
• Strong expertise with Eloqua, Braze, or similar marketing automation platforms.
• Experience with customer segmentation, behavioral targeting, personalization, and customer journey orchestration.
• Strong analytical skills with experience measuring campaign performance, retention, ROI, conversion, and customer growth metrics.
• Hands-on experience with A/B testing, experimentation frameworks, and campaign optimization.
• Experience partnering with Product, Engineering, Analytics, Data Science, Marketing Operations, Creative, and Legal teams.
• Experience leveraging AI/ML models for personalization, predictive marketing, churn prediction, and customer lifecycle optimization.
• Strong project management skills with the ability to independently manage multiple initiatives.
• Excellent written communication, creative brief development, and stakeholder management skills.

Responsibilities

• Develop and execute end-to-end lifecycle marketing campaigns across email, SMS, push notifications, in-product messaging, and landing pages.
• Build advanced customer segmentation strategies using behavioral data, cohorts, engagement signals, and AI/ML-driven intent models.
• Partner with Product Marketing, GTM, Analytics, Finance, Engineering, Marketing Operations, Data Science, Creative, and Legal teams to deliver impactful marketing initiatives.
• Drive customer acquisition, onboarding, product adoption, attach, upgrade, trial conversion, and retention strategies.
• Design and execute A/B tests and optimization experiments to improve campaign performance and customer engagement.
• Measure campaign success using KPIs including revenue, ROI, customer retention, conversion rates, and customer lifetime value.
• Collaborate with Data Science teams to improve predictive models for churn, onboarding, feature adoption, upsell, downgrade propensity, and retention.
• Deploy AI/ML-powered customer journeys using Eloqua, Braze, and proprietary in-product discovery tools.
• Build detailed project plans including campaign development, QA, legal review, deployment, and post-launch reporting.
• Create creative briefs and manage creative development with designers, copywriters, and developers.

Skills

Lifecycle Marketing

CRM Marketing

Customer Engagement

Marketing Automation

Marketing Analytics

Cross-Functional Program Management

Campaign Execution

Job description

Akraya, Inc. supports QuickBooks Ecosystem Lifecycle Marketing in recruiting a seasoned Lifecycle Marketing Manager. You will craft data-driven, omnichannel campaigns to drive adoption, engagement, retention, and revenue growth for QuickBooks Small Business customers.

You will build customer segmentation, leverage CRM platforms and marketing automation, and lead cross-functional programs while optimizing campaigns through experiments in a fast-paced environment.