Remote Lifecycle Marketing Manager SaaS Retention & Renewal

Arctic Wolf; Eden Prairie (MN); Remote; USD 113,000 - 176,000; Full time

Benefits offered by this job

Equity for all employees

Flexible time off

401(k) matching

Career development

Private medical benefits

Mental health support

Parental leave

Job summary

Arctic Wolf in Eden Prairie, MN is seeking a Customer Lifecycle Marketing Manager to own retention and renewal strategies for our growing SaaS platform. You will identify churn signals, build cross‑channel engagement, and partner with Customer Success to reduce churn and drive renewals.

You will manage customer messaging, retention journeys across email, in‑product prompts, webinars, and success touchpoints, and collaborate with Product and Marketing on communications and roadmap updates for

Qualifications

• 5+ years of lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS.
• Strong analytical, communication, and stakeholder management skills.
• Ability to translate customer insights into measurable business outcomes.

Responsibilities

• Develop and execute retention programs for at‑risk customers and renewal cohorts.
• Define and operationalize churn and retention signals, triggering targeted cross‑channel engagement and Customer Success intervention playbooks.
• Create customer value messaging and retention narratives that support renewal conversations.
• Build and manage retention journeys across email, in‑product messaging, webinars, and Customer Success touchpoints.
• Own customer-facing product, roadmap, launch, and release communications.
• Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.
• Partner with Customer Success, Product, and Product Marketing to improve retention outcomes.

Skills

Lifecycle marketing

Retention marketing

B2B SaaS experience

Job description

Arctic Wolf in Eden Prairie, MN is seeking a Customer Lifecycle Marketing Manager to own retention and renewal strategies for our growing SaaS platform. You will identify churn signals, build cross‑channel engagement, and partner with Customer Success to reduce churn and drive renewals.

You will manage customer messaging, retention journeys across email, in‑product prompts, webinars, and success touchpoints, and collaborate with Product and Marketing on communications and roadmap updates for