Remote CRM & Retention Leader - Subscription Growth

Bettervits; EE. UU.; A distancia; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Bettervits is seeking an experienced CRM & Retention Manager to own the full post-purchase customer journey for its US & UK subscription brand, focusing on reducing churn, increasing retention, and driving repeat revenue.

You will design lifecycle programs in Klaviyo, manage Recharge flows, and analyze cohort data to identify churn drivers, partnering with growth, product, and customer service to scale retention.

Formación

• Proven experience in a CRM, retention, or lifecycle marketing role within a DTC subscription brand.
• Hands-on experience with Recharge (or similar) including cancellation flows and data.
• Strong expertise in Klaviyo or comparable email and SMS platform with automated flows.
• Ability to reduce churn and grow customer lifetime value with measurable impact.
• Strong commercial and analytical skills with understanding of subscription economics and cohort retention.
• Proactive, test-and-learn mindset with rapid program launches.

Responsabilidades

• Own Bettervits retention strategy and performance with churn, cohort retention, repeat purchase rate, and LTV targets.
• Build and optimize the Recharge subscription experience, including portal, cancellation, pause, skip, swap, upgrades, and bundles.
• Design and run lifecycle email and SMS programs in Klaviyo (onboarding, replenishment reminders, cross-sell, loyalty milestones, win-back).
• Improve failed-payment recovery, dunning flows, and card update journeys to reduce involuntary churn.
• Run a continuous testing program across offers, messaging, timing, pricing, and subscription options.
• Analyze cancellation reasons and cohort data, partnering with growth, product, and customer service to address root causes.

Conocimientos

CRM strategy

Retention marketing

Lifecycle emails

Klaviyo

Recharge

Data analytics

LTV growth

Herramientas

Recharge

Klaviyo

Shopify

Descripción del empleo

Bettervits is seeking an experienced CRM & Retention Manager to own the full post-purchase customer journey for its US & UK subscription brand, focusing on reducing churn, increasing retention, and driving repeat revenue.

You will design lifecycle programs in Klaviyo, manage Recharge flows, and analyze cohort data to identify churn drivers, partnering with growth, product, and customer service to scale retention.