Senior Lifecycle Marketing Manager

Smartscale; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Smartscale is seeking a Senior Lifecycle Marketing Manager to elevate our CRM program across onboarding, activation, retention, and reactivation. You will own the CRM lifecycle, craft personalized journeys, and collaborate with product, data, and creative teams to drive measurable growth at scale.

You will design onboarding and post-purchase flows, run experiments, and optimize messaging and offers to convert more users into paying customers while boosting retention and LTV.

Qualifications

• Experience leading CRM programs across onboarding, activation, retention, and reactivation.
• Strong data-driven mindset with ability to run experiments.

Responsibilities

• Own CRM lifecycle strategy from onboarding to repeat purchasing and reactivation.
• Analyze user behavior to identify drop-offs and opportunities to increase engagement.
• Build onboarding, abandoned-payment, offer, and follow-up journeys to convert and retain users.
• Increase retention and lifetime value through segmentation, personalization, and timely messaging.

Skills

CRM strategy

Lifecycle marketing

A/B testing

Cross-functional collaboration

Data analysis

Job description

A fast-growing AI company building the world\'s largest AI companionship platform is looking for a Senior Lifecycle Marketing Manager to elevate their CRM strategy to new heights. With over 50 million users and growing, this role offers the opportunity to turn CRM into a major revenue channel by optimizing user conversion, increasing repeat purchases, and enhancing retention across various communication channels. You will report directly to the Co-founder and CMO, with significant autonomy to innovate and drive measurable growth at exceptional scale.

• Own one of the company\'s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase
• Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers
• Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing
• Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity
• Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel