Remote Customer Marketing Lead - SaaS Growth & Adoption

Absorb Software Inc.; United States; Teletrabalho; USD 110 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first

Health benefits

Bonus plans

Retirement plan

Generous time off

Equipment allowance

Flex allowance

Career growth

Resumo da oferta

Absorb Software in the United States seeks a Customer Marketing Manager to drive adoption and value through campaigns that launch, educate, and engage customers. You’ll lead advocacy efforts, manage channels like webinars and newsletters, and partner across Lifecycle Marketing, Product Marketing, and GTM to keep customers informed and inspired.

The role emphasizes strong writing, hands-on marketing automation, CRM experience (Salesforce), and the ability to juggle multiple programs while

Qualificações

• 3–5 years in customer marketing or similar role in B2B SaaS.
• Experience running campaigns for product launches or feature adoption.
• Strong writer who turns product messaging into customer communications.
• Hands-on with marketing automation and CRM tools (Salesforce); Pendo and G2 are a plus.
• Organized enough to run several programs at once and comfortable with numbers.

Responsabilidades

• Plan and execute customer campaigns for product launches from beta to GA and post-launch adoption.
• Turn product messaging into customer-facing copy for email, in-app, webinars and newsletters.
• Maintain the customer communications calendar to bundle and sequence releases.
• Produce the monthly customer newsletter and track engagement.
• Run adoption campaigns for priority products with Lifecycle Marketing targeting the right accounts.
• Own and manage the Innovation Council: recruit, onboard, and engage participants.
• Grow the customer advocacy pipeline with reviews, references, testimonials, and case studies.
• Track and report on campaign and advocacy results across targeted accounts, webinars, and Innovation Council participation.
• Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Ops, Content and Creative teams.

Conhecimentos

Customer marketing

Campaign management

Strong writing

Marketing automation

CRM tools

Data analysis

Learning technology experience

Ferramentas

Salesforce

Pendo

G2

Confluence

Absorb LMS

Descrição da oferta de emprego

Absorb Software in the United States seeks a Customer Marketing Manager to drive adoption and value through campaigns that launch, educate, and engage customers. You’ll lead advocacy efforts, manage channels like webinars and newsletters, and partner across Lifecycle Marketing, Product Marketing, and GTM to keep customers informed and inspired.

The role emphasizes strong writing, hands-on marketing automation, CRM experience (Salesforce), and the ability to juggle multiple programs while