SaaS Customer Lifecycle Growth Manager

Cloudforce; National Harbor (MD); On-site; USD 100,000 - 130,000; Full time

Job summary

Cloudforce is seeking a customer marketing professional to design, execute, and optimize post-sale communications across onboarding to renewal. You will build email programs, content, and touchpoints in HubSpot, partnering with Customer Success to ensure timely, valuable messaging.

You will craft customer stories, case studies, and proof points to drive adoption, advocacy, and expansion, coordinating with sales and CS teams to engage accounts effectively.

Qualifications

• B2B SaaS marketing experience, with focus on retention, adoption and expansion.
• Customer marketing or post-sale marketing experience.
• Experience building customer communications and lifecycle journeys (onboarding, adoption, newsletters, renewal, expansion).
• Strong content development skills translating product value into customer-facing content.
• Experience partnering with Customer Success and Sales to engage accounts.
• Comfort with segmentation, reporting, and campaign performance analysis.

Responsibilities

• Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey.
• Create lifecycle communications from onboarding through renewal.
• Build email programs, content, and customer touchpoints in HubSpot.
• Partner with Customer Success to ensure timely and useful communications.
• Help customers understand how to get more value from nebulaONE over time.
• Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• Create marketing programs to ensure new customers become confident, engaged users of nebulaONE.
• Create customer-facing content supporting renewal conversations with usage summaries and proof points.

Skills

B2B SaaS marketing

Customer marketing

Lifecycle marketing

Content development

Data-driven decisions

HubSpot experience

Tools

HubSpot

Job description

Cloudforce is seeking a customer marketing professional to design, execute, and optimize post-sale communications across onboarding to renewal. You will build email programs, content, and touchpoints in HubSpot, partnering with Customer Success to ensure timely, valuable messaging.

You will craft customer stories, case studies, and proof points to drive adoption, advocacy, and expansion, coordinating with sales and CS teams to engage accounts effectively.