Customer Lifecycle Marketing Manager

Jobtailor; National Harbor (MD); On-site; USD 100,000 - 130,000; Full time

Job summary

Cloudforce is seeking a customer marketing professional to design, execute, and optimize post-sale communications across onboarding to renewal. You will build email programs, content, and touchpoints in HubSpot, partnering with Customer Success to ensure timely, valuable messaging.

You will craft customer stories, case studies, and proof points to drive adoption, advocacy, and expansion, coordinating with sales and CS teams to engage accounts effectively.

Qualifications

• B2B SaaS marketing experience, with focus on retention, adoption and expansion.
• Customer marketing or post-sale marketing experience.
• Experience building customer communications and lifecycle journeys (onboarding, adoption, newsletters, renewal, expansion).
• Strong content development skills translating product value into customer-facing content.
• Experience partnering with Customer Success and Sales to engage accounts.
• Comfort with segmentation, reporting, and campaign performance analysis.

Responsibilities

• Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey.
• Create lifecycle communications from onboarding through renewal.
• Build email programs, content, and customer touchpoints in HubSpot.
• Partner with Customer Success to ensure timely and useful communications.
• Help customers understand how to get more value from nebulaONE over time.
• Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• Create marketing programs to ensure new customers become confident, engaged users of nebulaONE.
• Create customer-facing content supporting renewal conversations with usage summaries and proof points.

Skills

B2B SaaS marketing

Customer marketing

Lifecycle marketing

Content development

Data-driven decisions

HubSpot experience

Tools

HubSpot

Job description

Responsibilities

• Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post‑sale journey.
• Create lifecycle communications that support customers from onboarding through renewal.
• Build email programs, content, and customer touchpoints in HubSpot.
• Partner with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Help customers understand how to get more value from nebulaONE® over time.
• Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• Create marketing programs that help new customers become confident, engaged users of nebulaONE®.
• Create customer‑facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive‑facing proof points, and peer examples.

Requirements

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
• Customer marketing, lifecycle marketing, or post‑sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion‑oriented nurture programs.
• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer‑facing content.
• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer‑facing teams engage accounts more effectively.
• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
• Hands‑on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.