Lifecycle Marketing Manager: SaaS Growth & Retention

PubNub; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

PubNub is seeking a Customer Lifecycle Marketing Manager to own programs that help customers adopt more of our platform, realize greater value, expand usage, and stay engaged. You’ll lead lifecycle initiatives focused on customer health, retention, expansion, and re-engagement, working with Customer Success, Account Managers, and our GTME team.

Success means improving net revenue retention, reducing churn, and creating a steady pipeline of expansion opportunities.

Qualifications

• 3+ years in B2B SaaS lifecycle, customer, or retention marketing.
• Experience marketing to developer-focused audiences.
• Data-driven approach to segmentation, timing, and measurement.
• Hands-on experience with CRM and marketing automation.
• Strong cross-functional collaboration with Customer Success and Sales.

Responsibilities

• Build customer lifecycle and nurture programs.
• Design platform expansion and feature adoption campaigns.
• Partner with GTME on customer health scoring.
• Identify customer expansion signals using data.
• Create ROI reports and value summaries for Account Managers.
• Execute multi-team penetration campaigns within enterprise accounts.
• Build win-back and customer re-engagement campaigns.
• Analyze churn trends and improve retention strategies.
• Partner closely with Customer Success and Account Managers.
• Measure lifecycle program performance and optimize results.

Skills

CRM systems

Marketing automation

Data-driven marketing

Developer-focused marketing

Cross-functional collaboration

Job description

PubNub is seeking a Customer Lifecycle Marketing Manager to own programs that help customers adopt more of our platform, realize greater value, expand usage, and stay engaged. You’ll lead lifecycle initiatives focused on customer health, retention, expansion, and re-engagement, working with Customer Success, Account Managers, and our GTME team.

Success means improving net revenue retention, reducing churn, and creating a steady pipeline of expansion opportunities.