ROI-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 70,000 - 120,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize digital marketing strategies aimed at increasing brand awareness, lead generation, and growth. The role requires strong knowledge across channels, content, analytics, and performance optimization, with data-driven decision making.

The candidate will manage campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms, conduct research, create content, monitor KPIs, and collaborate with

Qualifications

• Strong understanding of digital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword and audience research and competitive analysis.
• Create and optimize content for websites, social media, email, and ads.
• Monitor budgets, conversions, traffic, and other marketing metrics.
• Analyze data and generate performance reports and insights.
• Run A/B tests on ads, landing pages, audiences, and messaging.
• Improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, and sales teams.
• Support SEO initiatives and site performance improvements.
• Manage and optimize email campaigns and audience segments.
• Track trends, competitors, and new tools.
• Maintain campaign documentation and calendars.
• Continuously test new strategies and channels.

Skills

Digital marketing strategy

Paid advertising

SEO/SEM

Analytics

Google Analytics

A/B testing

Campaign optimization

Content marketing

Communication skills

Project management

Independence

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize digital marketing strategies aimed at increasing brand awareness, lead generation, and growth. The role requires strong knowledge across channels, content, analytics, and performance optimization, with data-driven decision making.

The candidate will manage campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms, conduct research, create content, monitor KPIs, and collaborate with