Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize digital strategies across online channels. You will manage campaigns on Google Ads, Meta Ads, and LinkedIn, perform audience and keyword research, and produce actionable insights from analytics data.

The role requires strong analytical skills, experience with SEO/content/email marketing, and a collaborative, results-driven mindset in a fast-paced environment.

Qualifications

• Experience managing digital marketing campaigns.
• Knowledge of SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.
• Ability to use data to improve marketing results.
• Experience with analytics tools.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Paid advertising

Analytics

A/B testing

Campaign optimization

Cross-functional teams

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize digital strategies across online channels. You will manage campaigns on Google Ads, Meta Ads, and LinkedIn, perform audience and keyword research, and produce actionable insights from analytics data.

The role requires strong analytical skills, experience with SEO/content/email marketing, and a collaborative, results-driven mindset in a fast-paced environment.