Remote Digital Marketing Specialist — Growth & ROI

simera-talent; San Francisco (CA); On-site; USD 70,000 - 105,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive business growth. You will manage Google Ads, Meta Ads, LinkedIn, and other digital channels, perform keyword and audience research, and create content for websites, emails, and ads.

The role requires strong analytics, data-driven decision making, collaboration with cross‑functional teams, and a proactive, growth‑oriented

Qualifications

• Proven ability to design and optimize digital marketing campaigns across channels.
• Experience with paid advertising platforms and campaign optimization.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Campaign management

Google Ads

Meta Ads

SEO/SEM

Analytics

Content creation

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

SEMrush

Job description

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns that increase brand awareness, generate leads, and drive business growth. You will manage Google Ads, Meta Ads, LinkedIn, and other digital channels, perform keyword and audience research, and create content for websites, emails, and ads.

The role requires strong analytics, data-driven decision making, collaboration with cross‑functional teams, and a proactive, growth‑oriented