Remote Digital Marketing Specialist for Growth & ROI

simera-talent; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist in San Francisco to lead and optimize digital campaigns across search, social, and display channels. The role emphasizes data-driven decisions, content coordination, and ROI improvements.

You will manage budgets, run A/B tests, monitor KPIs, and collaborate with cross-functional teams to fuel lead generation and brand growth. Strong analytics and communication are essential.

Qualifications

• Proven experience building and optimizing digital marketing campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, content marketing, social media, and email marketing.
• Excellent written and verbal communication.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital strategy

Paid advertising

SEO & SEM

Analytics

Campaign management

A/B testing

Content marketing

Copywriting

Project management

Cross-functional teamwork

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Email platforms

Job description

simera-talent is seeking a Digital Marketing Specialist in San Francisco to lead and optimize digital campaigns across search, social, and display channels. The role emphasizes data-driven decisions, content coordination, and ROI improvements.

You will manage budgets, run A/B tests, monitor KPIs, and collaborate with cross-functional teams to fuel lead generation and brand growth. Strong analytics and communication are essential.