Remote Digital Marketing Specialist — Growth & ROI

simera-talent; San Francisco (CA); On-site; USD 65,000 - 98,000; Full time

Job summary

simera-talent in San Francisco is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that boost brand awareness, generate leads, and drive growth. You will manage cross-channel initiatives across Google Ads, Meta, LinkedIn, and email, using data to improve performance.

The role requires a creative yet analytical mindset, strong communication, and collaboration with content, design, sales, and analytics teams.

Qualifications

• Experience creating and managing digital marketing strategies across multiple channels.
• Hands-on experience with paid advertising platforms and campaign optimization.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Analytical with ability to interpret data and make data-driven decisions.
• Experience using analytics platforms such as Google Analytics or similar.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other platforms.
• Conduct keyword and audience research and competitive analysis to identify growth opportunities.
• Create, coordinate and optimize digital content for websites, social media and email campaigns.
• Monitor campaign performance, budgets and key metrics; analyze data and generate insights.
• Conduct A/B testing of ads, landing pages, audiences and messaging.
• Collaborate with content, design, sales and analytics teams to ensure consistency.
• Support SEO initiatives and website performance improvements.
• Track website traffic and user behavior using analytics tools.

Skills

Digital marketing strategy

Paid advertising

SEO/SEM/content marketing

Analytics and data interpretation

Google Analytics

A/B testing

ROI optimization

Cross-functional collaboration

Communication skills

Project management

Job description

simera-talent in San Francisco is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns that boost brand awareness, generate leads, and drive growth. You will manage cross-channel initiatives across Google Ads, Meta, LinkedIn, and email, using data to improve performance.

The role requires a creative yet analytical mindset, strong communication, and collaboration with content, design, sales, and analytics teams.