Remote Digital Marketing Specialist | Data-Driven Growth

simera-talent; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

simera-talent in San Francisco seeks a Digital Marketing Specialist to develop and optimize digital marketing strategies that boost brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta, LinkedIn, and other channels, conduct research, create content, and analyze performance data to deliver actionable insights.

The role requires strong analytics, SEO/SEM knowledge, A/B testing, and collaboration with cross-functional teams to improve ROI and customer

Qualifications

• Strong understanding of digital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of marketing metrics (CTR, CPC, CPA, ROAS, CAC).
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels.
• Conduct keyword and audience research and competitive analysis.
• Create and optimize digital content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, conversions, traffic, and key metrics.
• Analyze marketing data and generate performance reports and insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversions, engagement, and acquisition.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Manage email marketing campaigns and audience segmentation when required.
• Track industry trends and tools.

Skills

Digital marketing strategies

Campaign management

Data-driven decisions

Content creation

Analytics & reporting

A/B testing

SEO/SEM knowledge

Paid advertising platforms

Cross-functional collaboration

Copywriting

Job description

simera-talent in San Francisco seeks a Digital Marketing Specialist to develop and optimize digital marketing strategies that boost brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta, LinkedIn, and other channels, conduct research, create content, and analyze performance data to deliver actionable insights.

The role requires strong analytics, SEO/SEM knowledge, A/B testing, and collaboration with cross-functional teams to improve ROI and customer