Remote Digital Marketing Specialist: Growth & Analytics

simera-talent; San Francisco (CA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Job summary

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels. You will conduct keyword and audience research, analyze performance, and generate actionable insights to drive leads and growth.

Responsibilities include content creation for web and social, SEO support, A/B testing, and collaboration with cross-functional teams.

Qualifications

• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics tools (Google Analytics, Google Search Console).

Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Paid advertising

SEO

Data analysis

A/B testing

Campaign optimization

Content marketing

Google Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Email marketing tools

Job description

simera-talent is seeking a Digital Marketing Specialist in San Francisco to develop, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels. You will conduct keyword and audience research, analyze performance, and generate actionable insights to drive leads and growth.

Responsibilities include content creation for web and social, SEO support, A/B testing, and collaboration with cross-functional teams.