Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

simera-talent in San Francisco is seeking a Digital Marketing Specialist to develop and optimize strategies that boost brand awareness, generate leads, and grow the business. You will manage campaigns across Google Ads, Meta, LinkedIn, and other channels, while coordinating with content, design, and sales teams.

The role requires data-driven mindset, proficiency with analytics tools, and experience with SEO/SEM, email marketing, and content marketing.

Qualifications

• Experience planning and managing multi-channel digital campaigns.
• Ability to analyze data and derive actionable insights.
• Proficiency with Google Analytics and related tools.
• Strong knowledge of SEO, SEM, social media, email marketing.
• Experience with A/B testing and conversion optimization.
• Excellent written and verbal communication.

Responsibilities

• Develop and optimize digital marketing strategies across channels.
• Manage campaigns on Google Ads, Meta Ads, and LinkedIn.
• Conduct keyword research and audience analysis.
• Create content for websites, social, email, and ads.
• Monitor performance and provide actionable insights.
• Perform A/B tests and optimize ROI.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM

Analytics and data interpretation

A/B testing

Campaign optimization

Content creation and copywriting

Cross-functional collaboration

Tools

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Search Console

Job description

simera-talent in San Francisco is seeking a Digital Marketing Specialist to develop and optimize strategies that boost brand awareness, generate leads, and grow the business. You will manage campaigns across Google Ads, Meta, LinkedIn, and other channels, while coordinating with content, design, and sales teams.

The role requires data-driven mindset, proficiency with analytics tools, and experience with SEO/SEM, email marketing, and content marketing.