Performance-Driven Digital Marketing Specialist

Simera; San Francisco (CA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Simera in San Francisco, CA is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns that build brand awareness, generate leads, and drive growth. You will manage paid channels (Google Ads, Meta, LinkedIn), conduct keyword and audience research, create content, and monitor performance with analytics tools to improve ROI.

Responsibilities include developing campaigns, A/B testing, reporting insights, and collaborating with content, design, and sales teams.

Qualifications

• Strong understanding of digital marketing channels and strategies.
• Experience managing paid campaigns (Google, Meta, LinkedIn).
• Knowledge of SEO, SEM, social media, email, and content marketing.
• Proficient in analytics and data interpretation.
• Experience with analytics tools like Google Analytics/GA4.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword and audience research to identify growth opportunities.
• Create and optimize content for websites, social media, email, and ads.
• Monitor campaigns, budgets, conversions, traffic, and other metrics.
• Analyze data and generate performance reports with insights.
• Run A/B tests on ads, landing pages, audiences, and messaging.
• Improve ROI, conversion rates, engagement, and acquisition.
• Collaborate with content, design, and sales teams for consistency.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends and new tools.

Skills

Digital marketing strategy

Campaign management

Data-driven decision making

Analytical thinking

Content creation

Copywriting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Google Search Console

Job description

Simera in San Francisco, CA is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns that build brand awareness, generate leads, and drive growth. You will manage paid channels (Google Ads, Meta, LinkedIn), conduct keyword and audience research, create content, and monitor performance with analytics tools to improve ROI.

Responsibilities include developing campaigns, A/B testing, reporting insights, and collaborating with content, design, and sales teams.