RGM & Retail Strategy Lead — Drive Growth

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Job summary

The Coca-Cola Company in the United States (Atlanta) seeks a Senior Director of RGM Retail Strategy to lead pricing and promotion strategy across Coca-Cola’s retail portfolio. You will translate long-range pricing frameworks into actionable plans for customer teams, bottlers, and franchises, driving adoption of advanced analytics and Trade Promotion Optimization.

Responsibilities include embedding multi-year strategies, guiding governance, and mentoring a high-performing RGM team across the

Qualifications

• Bachelor’s degree required; MBA or other advanced degree preferred.
• Minimum 7 years of experience in pricing, promotion, RGM, or trade investment within a complex CPG or retail system context.
• Proven success designing and implementing strategic pricing and promotion programs that leverage data insights to optimize ROI and commercial performance.
• Mastery of Pricing & Promotions, Revenue Growth Management strategy, Trade Promotion Optimization, and customer planning processes.
• Strong understanding of rate/mix drivers, promotional effectiveness, and cross-functional collaboration between Marketing, Finance, and Commercial teams.
• Demonstrated experience influencing stakeholders at multiple levels and driving alignment across customer, bottler, and system planning forums.
• Advanced analytical expertise with fluency across key data systems, consumer segmentation tools, and financial modeling techniques.
• Exceptional storytelling and executive communication skills with the ability to distill complex data into clear strategic insights and recommendations.
• Proven people leadership skills with a commitment to coaching, talent development, and building future organizational capability.
• Adept at driving change management and accelerating capability adoption across cross-functional teams and matrix systems.

Responsibilities

• Develop and embed multi-year pricing and promotion strategies across the NAOU portfolio.
• Create annual pricing and promotion guardrails and partner with Customer, Bottler, and RGM teams to align strategic frameworks with business planning and execution.
• Drive adoption of TPO capabilities and analytics to improve trade investment efficiency and forecasting accuracy.
• Lead performance assessments and economic analyses identifying variances versus plan and develop contingency strategies.
• Collaborate with Data Science, Advanced Analytics, and Capability functions to design analytical methods supporting revenue growth.
• Build partnerships with RGM, MY, OBPPC, and Franchise teams to execute pricing strategies and identify opportunities.
• Partner with Commercial, Customer, and Bottler stakeholders to translate RGM strategy into executable retail and in-market plans.
• Conduct post-event analysis and trade investment evaluations to assess ROI and refine funding models.

Skills

Advanced Analytics

Building Partnerships

Change Management

Cross-Functional Collaboration

Data Literacy

Executive Communications

Financial Modeling

People Leadership

Pricing Strategies

Promotional Design

Revenue Growth Management

ROI Assessment

Storytelling

Strategic Influence

Talent Development

Trade Promotion Optimization

Education

Bachelor's degree

MBA

Job description

The Coca-Cola Company in the United States (Atlanta) seeks a Senior Director of RGM Retail Strategy to lead pricing and promotion strategy across Coca-Cola’s retail portfolio. You will translate long-range pricing frameworks into actionable plans for customer teams, bottlers, and franchises, driving adoption of advanced analytics and Trade Promotion Optimization.

Responsibilities include embedding multi-year strategies, guiding governance, and mentoring a high-performing RGM team across the